14 YouTube Description Templates That Have Helped Our Movies Go Viral

Because the second-largest search engine, with over 2 billion customers per 30 days, YouTube is an undeniably highly effective channel to your advertising and marketing efforts. Regardless of its reputation, many enterprise startup house owners decide to make use of Fb over YouTube as their channel, particularly for importing video content material.

This can be a mistake. YouTube is a strong search engine that may assist your corporation attain extra individuals. Its technique depends on optimizing movies to improve the possibilities of discoverability.

Probably the most essential techniques for optimizing your YouTube channel is to create participating YouTube descriptions.

youtube channel description example

A YouTube channel description is much like the About Web page of an internet site. It seems underneath the «About» tab of your channel’s YouTube web page.

The YouTube channel description conveys to potential viewers what your content material will cowl, together with the problems you deal with and the communities you serve. The purpose is to show a one-time viewer right into a subscriber and shopper of your content material. You can add this when establishing your YouTube channel.

As a YouTube creator, your major purpose is to draw viewers and switch them into subscribers, typically utilizing your channel description. With that in thoughts, you should definitely use key phrases that your supposed viewers would use to seek for your content material.

YouTube Video Descriptions

Each YouTube video features a description that may be discovered underneath the viewport of the video.

Moreover, each video wants a singular description to extend the probability of your video being discovered when somebody is trying to find a specific matter.

A YouTube content material creator’s video description attracts and converts an viewers. Subsequently, it’s essential that you simply optimize your video descriptions for search engine optimization.

When you’re uncertain the right way to begin crafting compelling YouTube descriptions, hold studying. We’ll discover varied techniques you may make use of and supply templates to make sure you have all the things you should excel on YouTube.

1. Use YouTube description templates. [Free Prompts]

HubSpot compiled seven YouTube video description templates to assist your corporation present context to your viewers, rank higher in search, set up your workforce, and hyperlink to related net pages in your website.

HubSpot's 7 YouTube Video Description TemplatesObtain These Templates for Free

2. Clarify your content material.

To discover the most effective techniques for writing YouTube descriptions, I spoke with Eric Peters, a Senior Progress Product Supervisor on HubSpot’s Academy workforce. He mentioned, «[YouTube descriptions] are one of many major methods YouTube is aware of what your video is about. Embrace hyperlinks, further sources, hyperlinks to different movies and playlists, and so on. Ensure that the outline field is straightforward to learn.»

Peters defined that your YouTube video description and closed captioning ought to incorporate key phrases into your description. It additionally helps with accessibility for people who find themselves deaf or hard-of-hearing. Therefore, including closed captioning to your movies is an absolute should for accessibility.

As an example, check out one in every of HubSpot Academy’s YouTube video descriptions:

Transcript for a YouTube Video Description

A YouTube description differs from a net web page meta description. In a YouTube description, content material creators clarify what your complete video is about and even hyperlink to exterior sources.

Peters informed me, «You get 5,000 characters complete, so make use of it. YouTube creators use asterisks or all-caps to distinguish titles from physique copy as a result of it is all plain textual content. Think about writing up a textual content model of the important thing factors from the video, and even copying the transcription of the video and paste it into the outline.»

3. Embrace a call-to-action (CTA).

Your YouTube description is a incredible alternative to ask viewers to proceed to have interaction together with your channel or discover further sources that can assist them study extra a few matter of curiosity.

As an example, for instance you create a quick «The way to Add Filters to Instagram» YouTube video, however you even have an in-depth «The way to Use Instagram for Advertising» weblog put up. Why not hyperlink it within the description? Probably, anybody watching your Instagram video on YouTube can be equally grateful for the chance to study extra by way of a weblog put up.

Maybe you merely need to ask viewers to subscribe, activate notifications, or share your content material with their networks. These are all acceptable CTA’s to your description.

It’s essential to format your description to make sure you put an important data first. Peters advises, «The primary 200 characters are above the ‘extra’ fold on the outline field, so in order for you your CTA/hyperlink to be seen by most individuals, hold it inside the first 200 characters.»

Collapsed YouTube Video Description With Show More Box Highlighted

After the primary 200 characters, your textual content might be reduce off, and viewers might want to click on «Present extra» to see the remainder. Subsequently, you will need to make your first 200 characters rely.

4. Add your persona.

A YouTube description must be enjoyable and show your model’s persona with a singular voice. Not like conventional types of promoting, this is a chance so that you can instill creativity and humor into your content material.

Brian Dean’s YouTube channel is a superb instance of this. His YouTube descriptions typically mirror the way in which he speaks. The descriptions are candid and informal, and he makes it really feel like he is writing to a pal.

Brian Dean YouTube Video Description

To study extra about utilizing YouTube for advertising and marketing functions, think about trying out HubSpot Academy’s complete YouTube Advertising course.

5. Use timestamps to make movies scannable.

Together with timestamps in your video description could make your video extra user-friendly and assist your content material rank effectively on engines like google.

YouTube video timestamps seem inside search outcomes, enhancing consumer retention by directing customers to essentially the most related parts of movies from SERPs.

Customers can seek for key phrases that seem in your video’s description and click on on a thumbnail on the SERP to view the portion of your video that solutions their search question.

youtube description examples: timestamps

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YouTube Channel Descriptions

Each YouTube channel description ought to allude to a particular area of interest or central theme. You need to inform your viewers what they’ll study out of your channel. This can give them a motive to tune in to your channel, subscribe to it, and proceed studying from you and your movies. Moreover, while you add your area of interest to your YouTube description, your viewers can extra simply discover you in a sea of probably related creators.

YouTube Channel Description Examples

1. Wes McDowell

youtube channel description example: wes mcdowell

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Wes McDowell’s YouTube channel targets viewers within the digital advertising and marketing area of interest. The channel description mentions the channel’s mission: educating small companies house owners digital advertising and marketing methods they will use to develop their companies. The outline additionally lists matters the channel will function in its movies, invitations viewers to subscribe, and describes the advantages of subscribing to the channel.

Why We Love It

This YouTube channel description is evident and direct. It particulars what viewers will get once they come to the channel. This description additionally describes the advertising and marketing methods and strategies viewers will study. Readability goes a protracted approach to make a channel simply searchable and rankable on YouTube.

2. Yoga With Adriene

youtube channel description example: yoga adriene

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Yoga With Adriene’s YouTube channel description highlights one of many channel’s important values: inclusion. The channel description mentions that everybody is invited to take part and study extra about yoga by way of her movies, no matter their ability degree. The outline additionally recommends movies that newcomers can watch to turn out to be acquainted with the content material.

Why We Love It

This channel description is a superb instance of how an organization’s mission could be helpful for video content material. The outline provides subscribers a glimpse into Yoga with Adriene’s values, making a reference to the viewer. This angle is useful for rating on YouTube as a result of it’s aligned with morals and values that subscribers can simply determine with.

3. Wild Great Off-Grid

youtube channel description example: wild wonderful off-grid

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Wild Great Off-Grid’s YouTube channel description positions the channel inside a distinct segment through the use of the key phrases “off-grid,” “self-reliant,” and “constructing our own residence” to enchantment to viewers who’re concerned with residing off-the-grid. The outline additionally invitations viewers to go to their on-line retailer and social media profiles.

Why We Love It

This YouTube channel description establishes a distinct segment, describes the channel’s content material, gives background details about the creators, and encourages subscribers and viewers to take part additional of their model. The outline additionally directs their viewers to different elements of their enterprise, corresponding to their retailer and social media platforms, which fosters worth for his or her subscribers.

4. The Buddies

youtube channel description example: the pals

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The Buddies’ YouTube channel description introduces the channel’s creators, lists the video video games the channel will spotlight, and gives every creator’s private YouTube channel and Roblox username.

Why We Love It

This YouTube channel description focuses on the leisure the channel gives. The outline targets subscribers searching for gaming data and mentions the creators’ private journeys to set the channel aside from others in the identical area of interest and style.

5. Florian Gadsby

youtube channel description example: florian gadsby

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Florian Gadsby’s YouTube channel description introduces the channel’s creator and lists the matters that viewers can count on to see once they subscribe. It additionally hyperlinks to the creator’s social media and publication, and gives details about the creator’s on-line retailer, together with its restocking schedule.

Why We Love It

This YouTube channel description takes a private method to the channel’s subject material. The outline provides guests readability concerning the channel’s content material and creative focus. It additionally encourages viewers to work together with the creator on their social media platforms to study extra about them and look at extra of their content material.

6. SciShow

youtube channel description example: scishow

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SciShow’s YouTube channel description introduces the channel’s creators and hints on the matters that viewers can count on to see each week. The outline additionally outlines the channel’s posting schedule and mentions different YouTube channels related to the model.

Why We Love It

This YouTube channel description tells its viewers when they’ll see uploads. This can be a good technique to make sure customers go to the channel proper on the time once they’re anticipating to see new content material. If views go up on a web page, the YouTube algorithm is extra more likely to increase your channel to a wider viewers.

7. Unbox Remedy

youtube channel description example: unbox therapy

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Unbox Remedy’s YouTube channel description states the channel’s tagline, provides an summary of the channel’s content material, and gives a contact e-mail for enterprise inquiries.

Why We Love It

This easy channel description piques viewers’ curiosity with a fascinating tagline and a simple rationalization of the channel’s content material. It additionally consists of an e-mail that enables viewers to contact the creators to inquire concerning the enterprise and ask skilled questions concerning the channel.

YouTube Channel Description Templates

Now that we have coated the fundamentals, check out a number of templates you should utilize to craft a compelling YouTube description.

1. Be clear and concise.

You may create a playful, easy-going channel ‘About Me’ description, like this one:

Hello, I am [Name]. That is my channel about rising your gross sales, successfully concentrating on your viewers, and rising an e-mail record that you should utilize to develop your corporation.

When you’re a marketer who needs to study advertising and marketing methods to get [result, i.e., more traffic to your site], subscribe to my channel.

My channel publishes movies that concentrate on storytelling content material that connects X, reveals you the right way to infuse your authenticity in your model, and offers you a advertising and marketing technique that feels natural. If that sounds prefer it may very well be useful for you, please be part of me!

2. Join with subscribers.

Alternatively, you may craft a YouTube description that describes what your organization does from a third-person perspective, like this one:

[Company] is the worldwide chief in X, Y, and Z. Since [year], [Company] has been on a mission to [insert company vision or purpose here].

To study extra about [Company], its values, and its [company offering], subscribe to our channel to remain knowledgeable.

3. Create a distinct segment.

While you write your YouTube channel description, you’ll need to use key phrases that outline and characterize your channel’s area of interest. Incorporating area of interest key phrases in your channel description helps viewers determine your area of interest and what content material you produce.

[Name] and [Name] have nuanced discussions about relationship, their way of life, and relationships. They talk about present matters that have an effect on trendy relationship and the right way to maneuver relationship patterns. You should purchase [Name] and [Name]’s [product] to study extra about enhancing your data of relationships.

4. Present your journey.

It’s possible you’ll need to create a channel description that asks viewers to affix you on a journey that you simply doc in your YouTube channel. As an example, in case your YouTube channel focuses on streaming online game content material, you might invite your subscribers to observe you as you try to win the sport. Subsequently, mentioning a purpose to your channel can assist you acquire new subscribers keen to come back alongside for the trip as you pursue a purpose.

This channel provides all the things you should learn about gaming, together with the newest tools critiques, new sport critiques, and once-a-week dwell streams. Watch as I, [name], attempt to beat my excessive rating within the newest launch of [insert game name here].

5. Be extra private.

An efficient channel makes use of a variety of private touches with its viewers to achieve subscribers as a result of the content material is genuine and gives emotional enchantment. Such a description implies that you simply need to create a way of neighborhood together with your channel.

This can be a private journey of how I grew to become a painter. Find out about what paints I buy, the instruments I exploit, and the strategies I discovered throughout faculty. Artwork is my ardour, and I categorical my love for [insert passion] by way of it.

6. Create anticipation for brand spanking new content material.

A content material creator must construct pleasure for the following video — a way of urgency and anticipation for his or her viewers. A YouTuber can create giveaways, conduct polls, and invite particular friends to take part within the movies to take care of the channel’s success.

This channel provides popular culture commentary by way of a [political ideology] political lens. We make commentary on books and present occasions. We additionally add a brand new video each Wednesday and Friday.

YouTube Video Descriptions

A useful video description can spike your viewers’s curiosity and end in longer watch occasions, higher view counts, and even new subscribers. Plus, it may assist with YouTube search engine optimization, permitting YouTube’s algorithm to grasp your content material and counsel it to new customers, additional boosting your YouTube metrics.

YouTube Video Description Examples

1. “5 Greatest Coding Languages for Inexperienced persons 2021” by nicole . younger

youtube video description example:  nicole young

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The outline of nicole . younger’s YouTube video, “5 Greatest Coding Languages for Inexperienced persons 2021,” hooks the viewer by posing a query that might be answered within the video. The video description additionally features a profit that the viewer will acquire from watching the video.

Why We Love It

On this video description, the creator summarizes the video’s title and specifies the target market. The textual content will assist audiences (and YouTube) perceive the video’s content material. This creator understands that the channel description is prime actual property for contact data, social media handles, and calls to motion, persuading viewers to stay round.

“The way to Write Counterpoint – Music Composition” by Music Issues

youtube video description example:  music matters

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The outline of Music Issues’s YouTube video, “The way to Write Counterpoint – Music Composition,” makes use of key phrases corresponding to “writing counterpoint,” “music composition lesson,” and “understanding counterpoint” to enchantment to audiences which are concerned with studying the music composition method. The outline additionally consists of timestamps that viewers can use to skip to the portion of the video that addresses the precise matter they need to study.

Why We Love It

This YouTube video description makes use of key phrases to enchantment to a distinct segment viewers. The specificity makes it simply searchable on YouTube. Utilizing key phrases to make every video search-friendly will drive site visitors to your video’s particular content material.

“The way to Create a 90 Day Plan to your Enterprise (+ Free Workbook)” by Anna Clark

youtube video description example:  anna clark

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The outline of Anna Clark’s YouTube video, “The way to Create a 90 Day Plan to your Enterprise (+ Free Workbook),” consists of hyperlinks to the creator’s web site, programs, publication, and social media accounts, and a workbook that viewers can obtain and full as they watch the video.

Why We Love It

It’s good to contain your viewers in different elements of your corporation. The interplay and engagement you earn will assist you to rank towards different lively channels. Directing your viewers to different sources for your corporation may even assist your YouTube channel drive site visitors to your web site, rising your authority in your corporation area of interest.

“How To Create An E-mail Gross sales Funnel” by Wishpond

youtube video description example:  wishpond

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The outline of Wishpond’s YouTube video, “How To Create An E-mail Gross sales Funnel,” hooks the viewer by stating that the video is the fourth installment in a collection and linking to the earlier video. The video description additionally consists of an incentive for viewers to study extra concerning the firm.

Why We Love It

This description segments the video as a bit of a bigger collection. If subscribers study that you simply present related content material in your channel, they are going to be extra inclined to observe your different movies. The outline additionally lets viewers know there’s a free demo of the service. When you promote different services or products in your corporation, you should definitely hyperlink them within the description.

“The way to Define Your Novel – Half 2” by Writing with Jenna Moreci

youtube video description example:  jenna moreci

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The outline of Writing with Jenna Moreci’s YouTube video, “The way to Define Your Novel – Half 2,” hooks the viewer by stating that the video is the second installment in a collection and linking to the earlier video. The video description additionally consists of an incentive for viewers to study extra concerning the creator’s merchandise.

Why We Love It

This video description is nice as a result of it lets viewers know what’s coming subsequent. Inserting a “new section” in your YouTube collection permits viewers to anticipate your subsequent video.

“Microgreens Rising: Supplies and Newbie’s Information” by Epic Gardening

youtube video description example:  epic gardening

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The outline of Epic Gardening’s YouTube video, “Microgreens Rising: Supplies and Newbie’s Information,” invitations novice gardeners to study rising microgreens. The video description tells viewers concerning the creator’s previous expertise with microgreens, lists the provides that the creator mentions within the video, and lists ways in which viewers can assist the creator past watching their video.

Why We Love It

The creator gives a listing of merchandise used within the video. The viewers can conduct additional analysis into the merchandise or buy them instantly by way of the hyperlinks.

“Budgeting for Inexperienced persons – The way to Make a Funds From Scratch 2021” by Debt Free Millennials

youtube video description example:  debt free millenials

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Debt Free Millennials’ YouTube video, “Budgeting for Inexperienced persons – The way to Make a Funds From Scratch 2021,” teaches viewers to create a finances. The outline provides viewers an summary of the matters coated within the video and invitations them to enroll in services by way of affiliated hyperlinks. It additionally consists of hyperlinks to the creator’s Instagram, Fb group, and web site in order that viewers can join with the creator by way of totally different social platforms.

Why We Love It

The creator has created a way of neighborhood and togetherness. When you embrace your social media hyperlinks in your YouTube video description, subscribers will observe you on a number of platforms to stay engaged together with your content material. The content material creator invitations them to return for brand spanking new movies and share their very own experiences on social media.

YouTube Video Description Templates

A YouTube video description is descriptive textual content that features however isn’t restricted to key phrases, themes, and particular ideas/friends that the content material creator needs their viewers to know. The YouTube video description will increase visibility by way of search engine optimization, views, and subscriptions. In every video description, the content material creator will encourage their viewers to “Like,” “Share,” and “Subscribe” to their content material. An efficient video description might be persuasive and informative, and immediate the viewers to tune in repeatedly.

1. Make it search-friendly.

We’ve all carried out it: Having components of an thought and hoping Google will fill within the blanks by finishing the search with the remainder of our thought. As a content material creator, you should personal every of the video’s associated tags, together with misspellings, to assist refine the content material underneath your channel. The YouTube movies must be centered round key phrases, maximizing your search engine optimization for Google and YouTube searches.

Take heed to how our CEO explains the distinction between X and Y, and study finest practices for implementing your personal technique.

Study extra about X and Y in our course: [course link].

2. Lead viewers to different sources.

You should utilize a YouTube channel description like this one to assist new viewers join with you in your different channels and social media platforms:

Hello there! New to [name of channel]? If that’s the case, this is what you should know: I like [interests related to channel] a LOT, so I exploit this channel to discover X, Y, and Z, that can assist you [desired result for viewer].

The place else you’ll find me:

INSTAGRAM: http://instagram.com/[accountname]

TWITTER: http://twitter.com/[accountname]

LIFESTYLE CHANNEL: http://www.youtube.com/[accountname]

Be a part of our rising neighborhood for brand spanking new movies each Tuesday and Friday!


Please contact [PR representative] at [email or phone number].

3. Incorporate key phrases.

YouTube will increase visibility inside key phrase searches and related content material. Consequently, movies ought to have buzzwords in video and channel descriptions.

If you wish to craft an outline that explains what your video is about and incorporates a key phrase description, do that:

Hey there! This lesson is a part of a free on-line course. Take the complete course right here: www.firm.com/course1.

Some individuals are uncertain what X is — at its most elementary, X is [brief definition of keyword]. On this video, you may discover ways to X, Y, and Z, to make sure you’re in a position to develop your model on-line.

As well as, we’ll clarify how one can keep away from doing A. Generally, A is all it takes to lose a buyer.

4. Tease a brand new initiative.

A brand new video is upcoming, and you should ship a teaser to your viewers that can create buzz main as much as the discharge of the brand new content material. A video teaser could be uploaded to YouTube Shorts to extend anticipation.

Be a part of the “musical nerds” on a mission to enhance our musical understanding. We add each Wednesday and Thursday. We could have Q & A classes to reply your whole newbie questions on Wednesdays, beginning subsequent week.

5. Be clear.

Authenticity sells. Viewers know while you aren’t being clear with them. YouTubers must be keen to construct belief and interact inside the neighborhood.

What’s up, guys? On this video, we’ll speak about an on a regular basis make-up look you are able to do in 10 minutes. I’m not an early riser, however similar to anybody, I nonetheless need to look good for the day. I’ll record the merchandise I used on this video.

Please subscribe in case you are feeling my vibe. I put up content material weekly, and you’ll at all times discover me on Insta! I’ll drop my social media handles under.

**All opinions are my very own. This video isn’t sponsored. I’m despatched merchandise for my consideration, and I earn a small share from gross sales by way of affiliated hyperlinks. Clicking on affiliated hyperlinks doesn’t price you something.**

6. Keep engagement.

A video description accommodates key phrases and time stamps for content material created. It’s going to assist preserve engagement and present the chronological order of issues, particularly if viewers are searching for a specific video for a particular date. A robust YouTube description avoids clickbait to reel in customers.

Hello, everybody! We are the Science Kidz! In the present day we’re experimenting to search out out which popcorn model leaves behind the least variety of kernels. Will or not it’s Orville Redenbacher’s or Act II?

Each week, we do a brand new experiment as a part of our initiative to spotlight STEM careers in Savannah, Georgia. If in case you have an experiment you need to see The Science Kidz strive, depart a remark under. You by no means know — we might decide yours!

Comply with me on Instagram for extra experiment concepts, and tag us in a few of the experiments you do with your pals!

7. Assist viewership with paid sponsorships.

Content material creators with paid sponsorships, or paid product placements of their movies, will affect manufacturers and generate earnings for themselves. If “#advert” seems in your video description, you may wager mentioning the product or model will immediate the viewers to strive it. Providing it at a reduction value may incentivize potential shoppers.

Hey, y’all! In the present day, we’ll be rebuilding a 454 Chevy Huge Block motor. We’ll be including 200 horses to convey the motor as much as 680 horsepower. I hope y’all are able to dive into enterprise with Motor Boyz.

This episode is sponsored by Husky instruments, and we’ll be utilizing their newest influence and driver instruments to rebuild the 454. We want to thank Anderson Auto for donating the 1972 C10 to be our body as soon as the motor is rebuilt and accomplished.

Obtain these YouTube description templates, and assist your video go viral.

These must-have YouTube video and channel description templates can assist you cut back the time it takes to add and optimize your YouTube movies, getting them out to your viewers shortly and with much less effort. Make sure you customise the textual content to reinforce the studying expertise since you need to be as useful as doable to your viewers.

Editor’s observe: This put up was initially revealed in March 2019 and has been up to date for comprehensiveness.

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