15 of the Greatest Public Relations Examples to Encourage Your Subsequent Marketing campaign


Journalists crave juicy tales and viral advertising and marketing campaigns, however standing out in a sea of standard pitches is without doubt one of the largest challenges for any public relations skilled.

If you want a dose of inspiration, it may be useful to discover probably the most compelling PR performs in recent times. To save lots of you a while, we curated a listing of the very best of one of the best to get the creativity flowing to your subsequent marketing campaign.

Learn on to get impressed by a number of the finest minds in public relations.

1. Spotify: Wrapped

public relations example: Spotify Wrapped

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Spotify’s Wrapped marketing campaign has rapidly changed into a viral, end-of-year occasion. Since 2016, the streaming app has supplied every person with a «wrap up» of their listening habits that are delivered in colourful, eye-catching graphics. Naturally, you possibly can share your stats on totally different platforms, like Instagram and TikTok.

Spotify’s Wrapped isn’t just one other advertising and marketing marketing campaign— it is a viral, multi-platform, FOMO-inducing social marketing campaign. It is extremely private, related, and shareable. It is this profitable mixture that its rivals, specifically Apple and YouTube, have not been in a position to recreate.

2. Subway: Eat Recent Refresh

For the longest time, Subway has rolled out numerous advertising and marketing campaigns that includes its trusty tagline, Eat Recent! However now, in mild of modifications to each its model and menu, a brand new marketing campaign has emerged, fittingly titled «Eat Recent Refresh.» The marketing campaign contains many sports activities stars, like Steph Curry and Serena Williams, who lend their humor to advertise Subway’s new meal choices.

In a single business, Tom Brady pulls a loaf of bread from an outsized fragrance bottle. «Smells so good, you possibly can nearly style it,» he narrates. It is a humorous tackle the moody, typically complicated fragrance advertisements – whereas highlighting Subway’s new elements and choices.

3. HostelWorld: Even Divas are Believers

Touring the world may give you a number of the finest experiences of your life, however it might additionally thrust you into conditions that you just’ll wish to scrub out of your reminiscence, like staying the evening in a hostel. There are numerous hostel horror tales on-line and lots of of movies that mock their hospitality scattered all through social media — so for sure, they don’t have one of the best status.

However HostelWorld, a hostel reserving web site, determined to crew up with Mariah Carey to clean up their picture and showcase the nice actuality of staying in a modern-day hostel. Collectively, they blasted by means of reasonably priced lodging stereotypes by spotlighting the lesser recognized luxuries of hostels like accessing the identical amenities as costlier lodging, however at a less expensive value, and having the ability to join with different fellow vacationers.

HostelWorld’s message is easy: if hostels are good sufficient for divas like Mariah Carey, then they’re good sufficient for everybody..

4. Lego: Rebuild the World

In keeping with Lego, rebuilding the world begins with a single (lego) brick. It is a highly effective message for these rebuilding their lives following a number of tumultuous years — and one delivered by an organization that believes in constructing, experimenting, and breaking the principles. 

This marketing campaign will not be solely well-timed, but it surely successfully presents its merchandise in such a manner that goes past their fundamental performance.

5. Dove: #TheSelfieTalk

With regards to creating optimistic model associations, Dove is in a category of its personal. For instance, its #TheSelfieTalk marketing campaign takes a poignant have a look at the strain younger ladies really feel to look «excellent» — and the lengths they take to look this fashion on-line.

It is one among many campaigns by Dove that explores how the wonder business impacts ladies’s vanity and physique picture. In consequence, the model is usually related to positivity, self love, and confidence.

6. Ikea: #StayHome

In periods of lockdowns, Ikea needed prospects to see their properties from a brand new perspective. Enter the #StayHome marketing campaign, a love letter to our properties, and all of the life moments that occur there. It reframes the concept that our house is a spot we’re trapped in, to a spot of heat, shelter, and development. It is a message of hope that leaves an enduring impression on the viewers.

7. Stabilo Boss: Spotlight the Outstanding

There have been outstanding ladies all through historical past which may not have been celebrated as they need to have been. Stabilo Boss — the corporate that sells highlighter pens — began a marketing campaign to spotlight these ladies and their unimaginable accomplishments. 

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Stabilo took well-known black-and-white photographs from historic moments and drew a yellow spotlight line to showcase the girl within the picture that made all of it occur. The Boss PR marketing campaign highlighted ladies like Katharine Johnson, the NASA mathematician liable for the calculations that despatched Apollo 11 to the moon. Different examples embrace Nobel Prize winner Lise Meitner and First Girl Edith Wilson.

The marketing campaign blew up on social media and went on to win a number of awards.

8. Logitech: BS Detection Spoof

Hours after April Fools Day, nearly each advertising and marketing publication rounds up one of the best spoofs, pranks, and stunts that distracted everybody at work that day. One of many funniest spoofs that earned a spot in all the main roundups this yr was Logitech’s faux Enterprise Communicate Detection product video. By giving their product a punny, but subtly correct identify, the video pokes enjoyable at most companies’ obsession and overuse of buzzwords. But it surely additionally has the texture of an actual product overview, which makes it much more hilarious.

9. Outdated Spice: Paper Blazer Advert

public relations example: old spice

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When Perfume manufacturers promote in magazines, they normally showcase their aromas by drenching an advert with their newest cologne or fragrance. However Outdated Spice realized individuals normally don’t take pleasure in unexpectedly pungent scents violating their nostrils after they’re flipping by means of their favourite journal.

So, in typical Outdated Spice vogue, they gently ribbed different perfume manufacturers by inserting a paper blazer doused of their new cologne, Captain, of their print advert in GQ journal. Then they wrote about how these paper blazers might help males appeal to consideration not solely with fashionable model, but additionally with masculine odor. The one downside of the blazer is that it will flip into papier-mâché on you within the rain.

Humor and cleverness is without doubt one of the finest methods to enchantment to your viewers and achieve earned media consideration, and it looks as if Outdated Spice can leverage them each on any advertising and marketing channel.

10. Star Wars: Passing the Field-Workplace Baton to The Avengers

Avengers: Infinity Conflict not too long ago shattered Star Wars: The Pressure Awakens’ report for the most important opening weekend ever by grossing over $250 million. LucasFilm, the studio that created and produced Star Wars, wasn’t bitter although.

As a substitute, they had been happy with their associates over at Marvel Studios, and despatched them a heartwarming congratulatory tweet. By applauding them for his or her unimaginable accomplishment, and never sulking about their damaged report, Star Wars earned the respect of film lovers in all places — to not point out some media protection for the gesture.

11. Johnnie Walker: Jane Walker

public relations example: jane walker

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To advertise gender equality and honor the various achievements of ladies all through historical past, Johnnie Walker launched a feminine model of its whisky on Worldwide Ladies’s Day known as Jane Walker. The limited-edition bottle featured a lady on their iconic brand, as a substitute of a person, which linked the model to people who additionally help their dedication to social progress.

In March 2018, Johnnie Walker launched 250,000 bottles of Jane Walker, and for each bottle offered, they donated $1 to organizations that empower ladies. This tangible impression helped their marketing campaign achieve much more help and publicity.

12. AirBnB & BBC Earth: Evening at Blue Planet II

Blue Planet II is taken into account the best nature collection of all time, with its first episode attracting over 14 million viewers and incomes the title of Britain’s highest rated TV present in 2017. Watching the present can nearly place you into the habitat they’re filming, however BBC Earth needed to take issues to the subsequent degree for his or her largest followers: they provided them an opportunity to expertise what it’s prefer to be a researcher and filmmaker for Blue Planet II.

To take action, they teamed up with AirBnB to run a contest for his or her members, and two fortunate winners received to spend three days and two nights within the Bahamas on the analysis and exploration vessel used within the present’s filming. Throughout their expedition, they lived with and mentioned work with researchers and dove deep into the Atlantic Ocean in a submarine with filmmakers to watch a few of nature’s most original underwater wildlife. By providing a as soon as in a lifetime alternative, BBC Earth might get extra individuals to look at their hit present, and AirBnB might construct their model affinity.

13. SpaceX & Tesla: SpaceX Sends a Tesla into Outer Area

Everybody is aware of Elon Musk needs to ship people to Mars. So when SpaceX launched their latest rocket, Falcon Heavy, into area, it made some headlines. However when the Falcon Heavy instantly shot a cherry-red Tesla Roadster blasting David Bowie’s 1971 hit “Life on Mars?” into orbit, it was being known as the best automotive PR stunt in historical past.

The automotive will now float between Earth and Mars for hundreds of thousands of years, and function reminder for present and future generations to at all times attain for the celebs. The success of each launches additionally improved SpaceX and Falcon Heavy’s status. Falcon Heavy is now probably the most highly effective rocket on earth, so it’s practical to say it might launch heavy satellites and future area stations into orbit, shuttle cargo to Mars, and even transport people to the moon. And that’s precisely what Elon Musk wants the general public to suppose if he needs to perform his formidable targets.

14. State Road World Advisors: Fearless Lady

On the morning of Worldwide Ladies’s Day, the world woke as much as discover a four-foot excessive statue of a lady throughout from the Charging Bull statue on Wall Road in New York. She is standing tall and courageous, palms on her hips, in a gown and excessive high converse. 

Fearless Lady, as she is known as, was commissioned by the funding administration agency State Road World Advisors as part of their marketing campaign to strain firms so as to add extra ladies to their boards. By standing as much as Charging Bull, she is standing up for gender range on Wall Road. 

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Some argue that the lady’s defiance towards the bull — and male-dominated company boardrooms extra typically — is controversial. There was a lot of pushback to the statue, however normally, this PR marketing campaign acquired widespread help for the ladies’s motion and variety within the office and stays exterior the New York Inventory Alternate.

15. ALS Affiliation: ALS Ice Bucket Problem

A number of years in the past, movies of individuals dumping a bucket of ice water over their heads flooded social media, now generally known as the Ice Bucket Problem. The viral sensation of two.4 million movies was a option to elevate consciousness of a neurodegenerative illness known as amyotrophic lateral sclerosis — also called ALS or Lou Gehrig’s illness. The concept was to boost cash for the ALS Affiliation and analysis on the illness. 

The viral challenged raised greater than $115 million {dollars}, with nearly $80 million going in direction of analysis. The marketing campaign was a large success — consciousness and funding for ALS has skyrocketed, all due to hundreds of thousands of individuals giving themselves mind freeze.

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