80+ Important Social Media Advertising and marketing Statistics for 2022


Social media is in every single place and during the last 20 years, it’s turn into one of many main advertising channels.

With a strong chunk of the world’s inhabitants on social media, it’s crucial that your enterprise has an efficient social media technique that helps you attain your supposed viewers.

Right here, we have compiled a listing of important social media stats to make sure you know the place to focus your advertising efforts in 2022 to get the very best ROI.

Social Media Advertising and marketing Report Statistics from HubSpot

In November 2021, the HubSpot Weblog surveyed 300+ social media entrepreneurs to study concerning the methods they use, the codecs they leverage, and the challenges they face.

Listed here are a few of the most attention-grabbing stats we found:

  • 77% of social media entrepreneurs say social media advertising has been considerably to very efficient for his or her firm this 12 months.
  • What’s extra, 37% of entrepreneurs who mentioned social media advertising was considerably to very ineffective cited COVID-19, doubtless because of the fast change in technique.
  • The numer one objective entrepreneurs report having for his or her social media advertising technique is promoting their services or products, following by rising model consciousness.
  • 82% of entrepreneurs say they repurpose content material throughout social media channels.
  • The vast majority of entrepreneurs surveyed say they put up on most social media platforms 4 to 6 occasions per week.
  • The platforms with the bottom reported engagement ranges are Twitch, Snapchat, and Clubhouse.
  • Brief-form movies is the highest social media format utilized by 54% of social media entrepreneurs, adopted by stay streaming, stay audio chatrooms, and user-generated content material.
  • 80% of entrepreneurs say humorous content material is the best on social media.
  • 68% of entrepreneurs’ corporations work with influencers on social media.
  • The preferred cadence to seek for new social media platforms is as soon as a month, adopted by as soon as per week.
  • 84% of entrepreneurs goal Millennials as a part of their social media technique.
  • The largest problem entrepreneurs face on social media is creating partaking content material, reported by 27% of respondents.
  • 67% of entrepreneurs say they work with micro influencers with 10K-100K followers or subscribers. Conversely, solely 29% say they work with mega influencers with greater than 1 million followers.
  • 64% of entrepreneurs say they spend money on constructing social media communities.
  • 25% of respondents mentioned they consider humorous content material is only with Gen Z.

social media trends bar graph: when asked which social media platforms do marketers build on, the top 6 answers were Facebook, YouTube, Twitter, Instagram, TikTok, and Linkedin - ranked in descending order

Picture Supply

Channel-Particular Social Media Statistics

Fb Statistics

According to a HubSpot poll, more than 50% of marketers plan on increasing their investments in Facebook, YouTube, and TikTok in 2022.

  • Fb has 1.96 billion every day lively customers as of Q1 2022. (Statista)
  • 98.5% of Fb customers entry the platform on cell gadgets. (Statista)
  • In a 2021 survey performed by the HubSpot Weblog, Fb was ranked #1 in social media funding, highest high quality leads, and ROI for paid adverts. (HubSpot)
  • Fb adverts are utilized by 70% of entrepreneurs, and there have been 10 million lively advertisers on the platform in Q3 2021. (Social Media Examiner , Statista)

Twitter Statistics

  • Twitter has reached 229 million every day lively customers as of the primary quarter of 2022. (Statista)
  • In a HubSpot Weblog ballot, 79% of entrepreneurs plan to proceed investing in Twitter Areas in 2022. (HubSpot)
  • Hyperlink clicks account for 92% of all consumer interplay with tweets. (HubSpot)
  • The most effective time to put up on Twitter is at 9 AM, and the most effective days to put up are Tuesdays and Wednesdays. (Sprout Social)
  • Tweets with hashtags get 100% extra engagement. (Twitter)
  • 99% of entrepreneurs surveyed in a HubSpot Weblog ballot say they plan to proceed to take a position the identical quantity or improve their funding in Twitter. (HubSpot)
  • 93% of Twitter group members are open to manufacturers getting concerned in dialog, comparable to offering assist and help. (Twitter)

For extra on Twitter, take a look at Twitter Advertising and marketing: The Final Information.

Instagram Statistics

Statistic: Distribution of Instagram users worldwide as of April 2020, by age and gender | Statista

  • 98% of entrepreneurs say Instagram is probably the most influential platform for influencer advertising, which is 44% increased than Fb. (Sprout Social)
  • Movies get 21.2% extra interactions in comparison with photographs and 18.6% extra interactions in comparison with carousels. (Sprout Social)
  • 61% of social media entrepreneurs surveyed in a HubSpot Weblog ballot say they plan to extend their funding in 2022.
  • 90% of individuals on Instagram observe a enterprise. (Instagram)
  • In a 2021 HubSpot Weblog ballot, 73% of entrepreneurs want Instagram for influencer advertising. (HubSpot)
  • The most effective occasions to put up on Instagram are Wednesday at 11 AM, and Friday between 10-11 AM. Sunday is the worst day for engagement. (Sprout Social)According to a HubSpot poll, 73% of marketers prefer Instagram for influencer marketing.

Take a look at extra Instagram stats right here.

LinkedIn Statistics

  • LinkedIn has greater than 830 million lively customers in 200 international locations and areas worldwide. (LinkedIn)
  • The preferred day to put up on LinkedIn is on Saturdays and Sundays. (HubSpot)
  • In line with a HubSpot Weblog survey, most entrepreneurs put up on LinkedIn 4 to 6 occasions per week. (HubSpot)
  • With regards to B2B show advert spend, LinkedIn makes up the most important share at 32.2%. (eMarketer)
  • As of January 2022, 59% of LinkedIn customers have been between 25 and 34 years previous. (Statista)
  • In Q3 2022, LinkedIn income is up 34% in YoY progress. (LinkedIn)
  • 87% of entrepreneurs surveyed in a HubSpot Weblog survey mentioned LinkedIn provided common or excessive ROI. (HubSpot)
  • 82% of B2B markers report discovering the best success on LinkedIn. (LinkedIn Advertising and marketing Options)
  • Over 46% of all social media visitors to firm web sites comes from LinkedIn. (LinkedIn)
  • 40% of entrepreneurs surveyed in a HubSpot Weblog survey say they plan to extend their funding within the platform in 2022. (HubSpot)
  • The most effective occasions to put up on LinkedIn are on Tuesdays from 10 a.m. to midday. The worst days are on weekends – with Saturdays and Sundays providing the bottom engagement ranges.(Sprout Social)

Wish to learn to up your advertising recreation on LinkedIn? This put up walks you thru the ins and outs of utilizing LinkedIn for enterprise.

YouTube Statistics

  • YouTube is the second-largest search engine globally. (Alexa)
  • YouTube generates over 1.7 billion distinctive month-to-month guests. (Hootsuite)
  • 42.5% of entrepreneurs use YouTube for influencer advertising, in line with a 2021 eMarketer report. (eMarketer)
  • 50% of social media entrepreneurs surveyed by the HubSpot Weblog say they plan to extend their funding in YouTube in 2022. In actual fact, 20% of respondents say they plan to take a position on this platform probably the most. (HubSpot)
  • The variety of YouTube customers is projected to succeed in 2.8 million by 2025. (Statista)
  • In a 2021 HubSpot Weblog ballot, 44% of entrepreneurs plan to leverage YouTube for the primary time in 2022. (HubSpot)

According to a HubSpot poll, 44% of marketers plan to leverage YouTube for the first time in 2022.

  • On cell gadgets alone, YouTube reaches extra adults aged 18 to 24 than any TV community. (YouTube)
  • YouTube accounts for greater than 25% of whole worldwide cell visitors. (Sandvine)
  • Customers spend probably the most hours on YouTube than another social community at 23.7 hours a month. (HootSuite)

TikTok Statistics

Reddit Statistics (65)

  • As of Q3 2021, the Reddit cell app was counting greater than 13 million every day lively customers worldwide on iOS. (Statista)
  • 50% of entrepreneurs surveyed in a HubSpot Weblog ballot plan to extend their funding in Reddit. (HubSpot)
  • The positioning receives greater than 50 billion+ month-to-month display screen views. (Reddit)
  • 23% of entrepreneurs surveyed in a HubSpot Weblog ballot plan to leverage Reddit for the primary time in 2022. (HubSpot)
  • Most Reddit customers within the U.S. are male, however 15% of U.S. adults say they use the platform. (Statista)
  • Solely 2% of social media entrepreneurs surveyed in a HubSpot Weblog plan to spend money on Reddit probably the most in 2022. (HubSpot)
  • 49% of entrepreneurs surveyed in a HubSpot Weblog ballot purchase paid adverts on Reddit. (HubSpot)
  • Reddit is an unlikely place for influencer advertising however 38% of entrepreneurs surveyed in a HubSpot Weblog ballot say they work with influencers on the platform. (HubSpot)

Social Media Consulting Companies

Many companies rent exterior social media consulting businesses to handle their voice and repute on-line.

Alternatively, some companies create roles in-house for a social media marketing consultant — that is somebody who’s answerable for rising model consciousness, responding to customer support complaints throughout social media platforms, and fascinating along with your viewers on-line.

Whether or not you are contemplating hiring an exterior social media consulting service or creating a job in-house, check out these developments that display the significance of social media consulting:

Pitching Social Media Consulting Companies

All these stats have given you the information it’s good to work with — now it is time to put your information to make use of and create your individual social media consulting proposal.

For those who’re a social media marketing consultant and also you’re pitchinga branding, advertising, or promoting marketing campaign to a shopper, it is important you are in a position to present how you will assist your shopper develop their enterprise.

Listed here are six steps you will must take to make sure your social media consulting proposal or marketing strategy is efficient:

  1. Set clear targets. Determine precisely the place your organization or shopper needs to go so far as their enterprise and social media numbers. The clearer and extra detailed the imaginative and prescient, the higher. Comply with SMART Purpose pointers to make sure that you are heading in the right direction.
  2. Perceive your clients. Know your goal demographics as a result of these are the individuals you are attempting to succeed in and interact. Collect your individual social media statistics and use current knowledge your organization or shopper would possibly have already got to determine who’s interacting with the enterprise and who is likely to be good future prospects to succeed in. After you’ve got accomplished your analysis, you’ll be able to create helpful character personas that can assist you higher perceive and categorize clients.
  3. Perceive your competitors. These «similar-but-different» corporations are going to be on the market. And, as with most features of the enterprise world, the higher you realize them, the higher you’ll be able to know the way to have a leg up on them. You may conduct this analysis on the similar time you are researching your clients, as a result of chances are high they’re interacting with opponents as effectively. As soon as you’ve got gathered the information in your opponents, probably the most efficient methods to make use of it’s to determine the place there is likely to be voids of their companies that your enterprise can fill.
  4. Be aware of any current social media presence. For those who’re employed to run an organization’s social media accounts, it is important you realize about any earlier social media postings, accounts, and experiments. By understanding what your shopper has already tried, you are higher geared up to take them the place they should go sooner or later.
  5. Remember to drag your knowledge. Earlier than your new applied methods go underway, it is vital to gather a baseline of the way it was earlier than, so that you’ve got one thing to measure towards sooner or later. For instance, if you happen to take stock of what number of views you are getting on Instagram Tales earlier than the brand new technique is in impact, you’ll be able to see if the brand new concepts are enhancing these numbers or not. It is vital to maintain an in depth eye on what’s affecting your progress (positively or negatively) in order that you realize once you’re heading in the right direction or when it’s good to attempt one thing new so your enterprise can continue to grow.
  6. Develop your technique primarily based in your findings. Outline what your content material will probably be, what platforms will probably be distributed on, and the way it will differ between platforms. Determine smaller particulars at this stage too, like your shopper’s tone and voice on social media (both what it presently is or what it must be), together with design and magnificence parts. All the time be certain you are staying true to your organization or shopper’s model by consulting with current supplies like mission statements, guides, or model books.

Lastly, check out HubSpot’s free Advertising and marketing proposal template (helpful for each PDF & Phrase) to get you began making a complete social media consulting proposal.

Let Information Drive Your Social Media Technique

Social media advertising statistics can present you the state of the enterprise world immediately, the place it is likely to be going, and how one can guarantee your enterprise is constantly assembly clients the place they wish to be met. Use these statistics to your benefit that can assist you perceive what it’s good to do to successfully use social media for your enterprise immediately.

Editor’s Observe: This weblog put up was initially revealed in August 2019, however was up to date for comprehensiveness and freshness.

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