Greatest Advertising Automation Software program You Ought to Take into account Utilizing

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Advertising automation software program can put your routine advertising and marketing duties on autopilot. 

It saves you time, cash, and energy—permitting you to scale your advertising and marketing and gross sales workflows with ease. General, advertising and marketing automation helps your campaigns run smoother and extra effectively. 

Through the years, I’ve discovered success with a number of totally different advertising and marketing automation instruments starting from reasonably priced options to enterprise-grade choices. 

Under you’ll discover my checklist of the highest eight advertising and marketing automation options available on the market as we speak. I’ve additionally added a short purchaser’s information that can assist you discover the best instrument for you.

#1 – HubSpot Evaluate — The Greatest Gross sales, Buyer Service, and Advertising Automation Software program

In the event you’re on the lookout for a simple approach to supercharge your gross sales, customer support, and advertising and marketing processes with automation, HubSpot is a wonderful answer. 

It goes past automating your enterprise processes. Combine and optimize totally different departments in a single centralized location, streamlining your complete enterprise’s workflow. 

Groups don’t have to leap from software program to software program to get the data they want and you may automate the info switch course of from one group to the subsequent. 

HubSpot has lengthy made its status on this area. Their advertising and marketing automation capabilities are highly effective, with nice granular management.

Arrange a drip marketing campaign (or a number of) as advanced as you want with delays, triggers, dependencies, and extra. You possibly can let e mail followups and campaigns run routinely with no concern.

Past e mail, automations inside HubSpot can apply to contact and consumer group, group notifications, lead qualification, knowledge administration, and rather more.

All of your workflows profit from the HubSpot platform’s clear visible interface. See how all of the disparate elements of your advertising and marketing division and campaigns can hyperlink and work collectively, plus discover new methods to benefit from automation via visualizing distinctive group and motion connections.

Irrespective of how advanced your gross sales journey or pipeline, HubSpot has the instruments and options to not solely add helpful automation, however enhance each a part of the shopper lifecycle.

And, by utilizing one among HubSpot’s suites, you additionally get entry to important options like:

• Weblog publish and web optimization planning
• Advert monitoring and administration
• Social media administration
• AI-powered stay chat
• Kinds and touchdown pages
• Income attribution reporting
• A/B cut up testing

HubSpot presents primary options, like emails, touchdown pages, varieties, and stay chat capabilities for limitless customers completely free. So, you possibly can strive it the platform with out spending a penny. 

Alternatively, you possibly can join a free demo to see all of their superior options in motion. 

The Starter Suite (gross sales, advertising and marketing, CRM, and customer support) begins at $50 per thirty days for 2 customers and as much as 1,000 contacts, making it extraordinarily reasonably priced for many companies. You possibly can add one other 1,000 contacts for $11.25 per thirty days, and extra customers value $6 per thirty days.

Nevertheless, have in mind you solely get entry to HubSpot’s Starter model of their Advertising Hub. So that you’re going to be considerably restricted in automation functionality. Some options you’ll solely be capable to use so many instances per thirty days; others are lacking fully.

The heavy-duty plans above Starter value a superb bit extra, however take away these restrictions when you want the whole lot HubSpot presents by the use of automation:

• Skilled — $1,780 per thirty days ($1,600 per thirty days when you pay yearly)
• Enterprise — $5,000 per thirty days for the whole lot HubSpot has to supply

Skilled begins with 2,000 contacts, and you may add contacts in increments of 5,000 for $250 per thirty days. Enterprise begins with 10,000 contacts, and it’s solely $100 per further 10,000 contacts.

There’s additionally the power to construct your personal bespoke HubSpot product bundle. You possibly can set which what number of options you need for every Hub.

If you wish to go heavy on advertising and marketing automation, however don’t want as a lot for gross sales, customer support, or operations, make your personal bundle that features the Enterprise-tier of Advertising Hub however Starter tiers for the remaining.

Plus, when you’re a present member or alumni of HubSpot’s authorised incubator, accelerator, or Enterprise Capital companions with a spherical of Collection A funding underneath your belt, you possibly can stand up to 90% off your first yr. 

#2 – Fixed Contact Evaluate — The Greatest for Participating Social Media & E mail Prospects

Trendy advertising and marketing doesn’t occur on one channel. It’s occurring all throughout the web on a wide selection of units, unexpectedly.

There are lots of multichannel options for advertising and marketing automation, however Fixed Contact takes the cake for many companies that want a simple approach to be a part of e mail and social media efforts.

With its unified dashboard that anybody can use, Fixed Contact enables you to keep on prime of each advertising and marketing fronts with ease.

You possibly can push new social posts and reply to messages on Twitter, Fb, Instagram, and LinkedIn from the identical place you possibly can arrange automated e mail sequences and drip campaigns.

Schedule out social posts for subsequent month or quarter after which sync that messaging up together with your e mail campaigns.

Plus, with the platform’s intensely customizable emailer, you possibly can section messaging with particular person sequences which might be based mostly upon what you understand about your contacts.

Whether or not you’ve gathered essential data about your checklist members manually otherwise you use Fixed Contact’s {custom} kind builder to seize it in your touchdown pages, you possibly can arrange particular person e mail sequence tracks based mostly on any of it that can routinely ship based mostly on triggers that you just set.

So, arrange a collection of social media posts concerning the huge recreation, then have distinctive e mail sequences for people on the east coast rooting for one group after which a separate one for the Pacific coast dwellers rooting for the opposite.

That’s only a tremendous easy instance—with Fixed Contact, you can also make these nested, unified advertising and marketing campaigns as intricate and complicated as you’d like.

Social monitoring, messaging, and posting is offered on all of Fixed Contact’s plans. However its most helpful e mail options come within the Plus plan. In it, you possibly can arrange automated behavioral and welcome sequences, plus embody dynamic content material in your emails.

The Plus bundle from Fixed Contact begins at $45/month for as much as 500 subscribers, with the value scaling upward alongside the variety of further contacts you want.

In the event you simply need unified e mail and advertising and marketing with out all of the superior automation, you possibly can nonetheless get limitless e mail sends and automatic e mail resends to non-openers with the usual E mail plan. That’ll run you $20/month for as much as 500 contacts.

Unify your social and e mail campaigns by getting began with Fixed Contact.

#3 – EngageBay Evaluate — The Greatest for Enhancing Your Buyer Help

How does advertising and marketing automation assist your assist group? EngageBay is aware of you possibly can’t have gross sales, advertising and marketing, and assist current solely in siloes, particularly when you promote a services or products the place post-sale engagement is each bit as essential as attending to a sale within the first place.

Particularly, EngageBay’s automation capabilities assist your customer support in a few methods. First, the identical automation instruments that help you arrange triggers, e mail sequences, and drip campaigns are additionally obtainable to assist reps.

On this platform, you possibly can arrange automations based mostly on a number of service triggers:

• Ticket creation
• Ticket standing change
• Ticket precedence change
• Assigned rep change
• Tags added or eliminated

EngageBay has an easy-to-use automation builder that means that you can set actions or circumstances based mostly on these triggers, making it simple to streamline the stream of assist requests and reduce the strain in your reps to deal with backlog.

Priorities and assignees are set clearly and up to date routinely, taking plenty of handbook work off your plate. And that very same comfort might be had in advertising and marketing and gross sales by automating lead segmentation, e mail personalization, and extra.

That speaks to the second, and maybe greater, profit: how properly this integrates with advertising and marketing and gross sales automation to create a greater buyer expertise from begin to end.

EngageBay’s automation instruments can begin from the second a prospect expresses curiosity by becoming a member of your checklist. From there, via your gross sales funnel and past the acquisition, this CRM can care for routine touchpoints, nurturing, warming up, and extra.

With all that info and interplay gathered, your assist reps are well-prepared to deal with something your prospects can throw at them with ease and style.

That’s huge, particularly in case your service group is dealing with greater than troubleshooting points.

Possibly your service group additionally gives persevering with buyer coaching (one thing that’s frequent in B2B SaaS) or usually places on their gross sales hats to deal with including providers or upgrades.

With all of EngageBay’s automation instruments capturing every buyer’s complete journey, your assist group isn’t with out context or key info, to allow them to hold impressing the individuals who purchase from you.

Possibly better of all, EngageBay might be tried out for utterly free. They’ve a free-forever bundle that lacks the automation instruments, however means that you can get used to the platform and dashboard.

For the complete array EngageBay’s advertising and marketing automation options, you’ll want at the very least the Development plan. That may value as little as $39.99 per person per thirty days when you pay for 2 years up entrance. That may deal with as much as 10,000 contacts and 25,000 branded emails per thirty days.

Paying for a single yr at checkout raises the month-to-month per-user charge to $44.99. If you wish to pay month-to-month, you’re taking a look at $49.99 per person per thirty days.

Want extra contacts? Improve to Professional for $79.99 per person/month (for a two-year dedication) to don’t have any limits on the variety of contacts, plus get double the month-to-month emails that Development presents and extra superior options.

Deliver collectively your three core departments and supply all of them the identical helpful automation instruments by signing up with EngageBay as we speak.

#4 – Sendinblue Evaluate — The Greatest for Bolstering Your Ecommerce Efforts

Advertising automation isn’t nearly advertising and marketing efforts. The identical instrument you employ to generate curiosity in your organization within the first place can be your strongest weapon for not dropping out on vital gross sales alternatives.

Sendinblue’s highly effective automation options will enable you seal up the holes that enable results in drop out of your gross sales funnel.

For lots of oldsters, their prebuilt automations can be sufficient of a life saver. With just some clicks of your mouse, Sendinblue will arrange a workflow to kick in when, say, a customer leaves your web site with objects nonetheless of their buying cart or once they’ve clicked on or visited a selected a part of your web site.

Then, all you must do is construct the e-mail message that will get despatched when the set off motion happens.

And with the depth obtainable in Sendinblue’s e mail options, you possibly can craft the right message to capitalize on the second.

Personalize the content material based mostly on who they’re, what they thought-about buying, or the place they clicked, then embed distinctive presents, add efficient aptitude to the e-mail design, and schedule sending based mostly on when it will likely be handiest. You possibly can even A/B check choices to collect knowledge on the neatest means so that you can wield these automations.

Not afraid of getting your palms soiled? That’s nice—the {custom} automation builder opens up a world of various methods to assemble set off and motion sequences. You possibly can even have a number of entry factors feeding into one motion or get actually granular with qualifying circumstances to ensure every motion is tailor-made to correct viewers segments.

What does this imply for ecommerce? Effectively, you possibly can ship coupons to individuals who deserted their carts, personalize offers for earlier prospects which might be delivered at simply the best time (like needing to restock or the anniversary of a purchase order), and rather more—particularly while you begin constructing your personal automations within the platform.

Sendinblue presents automation capabilities on all of their pricing plans. With the free perpetually and Lite (beginning at$25/month) packages, you may be restricted to concentrating on as much as 2,000 of your contacts in your automated workflows.

Improve to both Premium (beginning at $65/month) or the custom-priced Enterprise plans to get limitless use of Sendinblue’s advertising and marketing automations.

You don’t must resign your self to chalking up each deserted cart as a loss or considering of every buy as the top of the gross sales journey. Sendinblue’s automations may also help you seize on missed alternatives that enhance your ecommerce income as we speak.

#5 – ActiveCampaign Evaluate — The Greatest for E mail Advertising Automation

E mail is without doubt one of the most vital features of digital advertising and marketing. All of the instruments on this checklist embody e mail advertising and marketing in a single kind or one other, however ActiveCampaign focuses on it.

So, it’s a superb choice if you wish to hone in and give attention to bettering your e mail advertising and marketing technique. It’s additionally a brilliant reasonably priced instrument that features quite a few automation options for leads anyplace in your funnel.

With that mentioned, in addition they provide omnichannel automation, together with on the spot messaging and SMS, stay chat, and Fb. 

So, you’re not restricted to simply e mail advertising and marketing automation with ActiveCampaign. 

Their hottest options cowl leads at each level within the funnel, together with:

• Have interaction – Automation maps, web site monitoring, and subscription varieties
• Nurture – Checklist segmenting, dynamic/predictive content material, and occasion monitoring
• Convert – Contact and lead scoring, cut up actions, and win chances
• Help – Predictive sending, SMS, A/B cut up testing, and ecommerce 

You too can arrange quite a few forms of emails like autoresponders, focused or triggered emails, broadcasts, scheduled emails, and automatic funnels. 

And you may design these emails utilizing their intuitive drag and drop designer, or begin from one among their 25+ pre-made mobile-responsive design templates. 

Whether or not you’re simply getting began or desirous about scaling and optimizing your e mail advertising and marketing technique, ActiveCampaign is a wonderful alternative. They provide the whole lot it is advisable seize, nurture, and shut leads at scale. 

ActiveCampaign presents 4 plans, with the value of every beginning at:

• Lite — $9 per thirty days with as much as three customers
• Plus — $49 per thirty days with as much as 25 customers
• Skilled — $129 per thirty days with as much as 50 customers
• Enterprise — $229 per thirty days with limitless customers

Every tier contains extra superior options, and pricing is predicated on the scale of your checklist, beginning for as much as 500 contacts. 

So, remember that you’ll have to pay greater than the costs above as your checklist grows. 

#6 – Freshworks CRM Evaluate — The Greatest for Small to Midsize Companies

Freshmarketer was one among my favourite advertising and marketing automation platforms. There was plenty of customizability to get campaigns excellent, nevertheless it wasn’t required. I by no means needed to rent an expert service to babysit the software program to ensure that it to work.

Freshmarketer is now Freshworks CRM, and it’s phenomenal. Now, clever advertising and marketing automation is only one a part of an distinctive platform that anybody within the workplace can use.

SMBs don’t have to fret about hiring a group of super-users simply to run campaigns, however they get plenty of the advertising and marketing automation options they should appeal to prospects, nurture their audiences, perceive their wants, and drive conversions.  

It’s my #1 suggestion for many customers—and for a superb motive.

From consciousness to retention, you get all of the automation options it is advisable achieve extra leads, flip these leads into prospects, and hold these prospects round for all times. All whereas doing much less work with higher outcomes. 

Plus, you don’t want any technical abilities or a devoted assist group to get began. And it takes a few minute to stand up and operating. 

You additionally get entry to unimaginable options like:

• E mail campaigns and make contact with administration
• Visible drag and drop buyer journey builder
• Web site, kind, and offline occasion monitoring
• Conversion charge optimization instruments
• A/B and cut up testing
• Superior personalization
• Dynamic warmth maps
• Viewers segmentation
• Actual-time funnel analytics

Moreover, the software program seamlessly integrates with Freshworks’ different instruments, so it’s a superb alternative when you presently use or plan to make use of any of their enterprise software program. 

You possibly can strive Freshworks CRM on their restricted free perpetually plan or a 21-day free trial of their paid plans, that are extremely reasonably priced and accessible for companies of all sizes. Nevertheless, they depend upon the variety of contacts you will have, so hold that in thoughts. 

They provide Development, Professional and Enterprise plans of the complete Freshworks CRM, or simply the advertising and marketing providers. Plans for the complete CRM begin at $29/month for 1,000 energetic contacts. Plans for Advertising Cloud begin at $19/month for 500 contacts.

#7 – Pardot Evaluate — The Greatest for B2B Companies

As a B2B enterprise, you market to different firms, which presents a novel set of promoting challenges. As such, you want a advertising and marketing automation instrument constructed for the job. 

Pardot exists to assist B2B firms construct relationships and switch these relationships into income. You get a collection of instruments completely designed for this mission, so you possibly can accommodate an prolonged shopping for course of and handle advanced pipelines.

Plus, it’s a unbelievable advertising and marketing automation software program constructed round Salesforce the world’s #1 CRM. 

So, you understand you’re in good palms. 

From lead technology to gross sales alignment, the software program presents a variety of options, together with:

• Dynamic content material and data-based personalization
• Lead-nurturing e mail automations
• Prospect and lead scoring
• Visible multi-part automation creator
• Superior segmentation
• Touchdown web page builder
• Sensible varieties + drag and drop builder
• Social media scheduling, profiling, and analytics
• Lead exercise monitoring
• Marketing campaign efficiency reporting
• Lifecycle and funnel reporting
• Pardot Einstein for lead and conduct scoring

Moreover, over 2.8+ million worldwide customers depend on Pardot for his or her advertising and marketing automation wants, making it one of the standard platforms on this checklist. 

However it’s a bit costly, so it’s finest fitted to bigger companies. Their paid plans embody:

• Development — $1,250/month for as much as 10,000 contacts and primary options
• Plus — $2,500/month for as much as 10,000 contacts with deeper automation + analytics
• Superior — $4,000/month for as much as 10,000 contacts with AI and all options
• Premium — $15,000/month for as much as 75,000 contacts with supercharge options

In addition they provide a number of add-ons that come free within the Premium plan. These add-ons embody Salesforce Have interaction ($50/person per thirty days), Analytics Plus ($3,000/month), and Engagement Historical past ($300/yr). 

All plans and add-ons are billed on an annual foundation.

Oh, and one last item: Pardot pronounced par-dot. The “t” is just not silent.

Get in contact with Pardot as we speak.

#8 – Acoustic Evaluate — The Greatest Enterprise-Grade Multi-Channel Advertising Automation Software program

Acoustic presents a variety of promoting automation options for multi-channel entrepreneurs. 

It’s a superb choice for large-volume marketing campaign administration with plenty of shifting elements. When you’ve got a bigger group and also you’re managing advanced campaigns throughout a number of channels, Acoustic ought to undoubtedly be in your radar.

You should use it for e mail campaigns, social media, SMS, push notifications, print advertisements, cell apps, and each potential touchpoint the place your viewers lives. 

A few of the prime options of Acoustic embody:

• AI-recommended triggers
• Break up testing
• Buyer journey mapping
• Budgeting instruments
• Lookalike audiences
• One-to-one advertisements
• Superior personalization

You’ll even have entry to a robust drag-and-drop marketing campaign builder, which helps simplify even probably the most advanced campaigns. Your whole advertising and marketing knowledge might be monitored with superior reporting and analytics as properly.

I actually like the truth that Acoustic has an energetic group the place you discover fast solutions to your questions. They even have self-help movies and different studying instruments that may enable you get probably the most out of the software program. 

In the event you’re simply on the lookout for a brilliant primary advertising and marketing automation answer, Acoustic most likely isn’t for you. Smaller companies operating single-channel campaigns will probably discover the options overwhelming.

Schedule a session to study extra and request pricing info.

#9 – Act-On Evaluate — The Greatest for Advertising Businesses

As a advertising and marketing company, you deal with advertising and marketing campaigns for a number of shoppers (if not a whole lot of them) at any given time. As such, you want advertising and marketing automation software program with the power to handle the whole lot, together with your personal advertising and marketing campaigns, in a single place. 

And Act-On presents the right answer. 

Their scalable software program options distinctive baby and father or mother marketing campaign capabilities, that means you possibly can simply handle and deal with all your consumer accounts from a single Act-On login. 

Plus, you possibly can utterly model and customise the whole lot to ship {custom} studies to shoppers in just some clicks. 

With Act-On, you possibly can study extra about your shoppers’ audiences to personalize and tailor their message to match. Not solely does this make their life simpler, nevertheless it additionally means your group can work much less to provide higher outcomes. 

Whenever you enroll, you get entry to highly effective advertising and marketing options, together with:

• Automated engagement packages
• Web site and touchdown web page monitoring
• Buyer/prospect scoring
• Habits and demographic segmentation
• Pre-built e mail, kind, and touchdown web page templates
• Interactive reporting dashboards

Plus, you possibly can construct {custom} real-time analytic dashboards for inside and exterior use, so that you and your shoppers at all times know what’s happening. 

Moreover, you need to use this info to enhance buyer ROI, construct higher expertise stacks, and optimize complete advertising and marketing campaigns on behalf of your shoppers. From lead gathering and nurturing to transferring contact info to gross sales, you’re in good palms. 

Join a free demo to study extra and get began as we speak!

What I Checked out to Discover the Greatest Advertising Automation Software program

I stand behind all of my prime suggestions, however as you possibly can inform, these are very totally different merchandise.

Discovering the best instrument for the job is extraordinarily vital. Advertising automation software program that serves one firm completely could be a poor match for an additional.

Under, I’ve laid out the key standards you must use to judge every choice. Use this information to slim your search right down to an answer that meets your organization’s advertising and marketing challenges.

Sort of Enterprise

B2B companies have totally different advertising and marketing wants than D2C firms. 

Moreover, advertising and marketing companies current a brand new set of promoting automation challenges. Due to that, specialised software program could also be vital to fulfill your particular wants at an inexpensive worth level. 

The scale of your enterprise issues too. Giant firms run advanced, massive-scale campaigns and have greater pockets. So, small enterprise instruments aren’t a superb match.

Nevertheless, smaller firms will most likely discover enterprise-grade options complicated and wildly out of price range, which is why these small enterprise instruments exist within the first place. 

So, take note of who the software program is constructed for when making your ultimate determination. 

Variety of Contacts

Most pricing plans depend upon the variety of contacts or leads you will have. The bigger your checklist, the extra it is advisable pay to keep up it and keep in contact with them. 

When you’ve got tens or a whole lot of hundreds of contacts, enterprise-grade options are most likely more cost effective. Nevertheless, that’s not the case you probably have a number of hundred or perhaps a few thousand leads in your checklist. 

Simply you should definitely hold this in thoughts and keep in mind that particular plans might restrict the utmost variety of contacts you possibly can have. 

And when you hit these limits, you’ll have to improve to a better plan or pay an additional charge.

Your Advertising Channels

Completely different advertising and marketing automation software program helps varied advertising and marketing channels. 

From SMS and e mail advertising and marketing to social media and push notifications, it’s essential to decide on a software program that handles the whole lot you want.

Smaller companies with easy campaigns might not make the most of a variety of channels and may get away utilizing a extra reasonably priced instrument. 

Nevertheless, massive companies with advanced campaigns spanning quite a few channels want one thing extra strong to handle all of the shifting elements. 

Moreover, some software program contains various channels in numerous pricing tiers. So, you could begin on one stage and wish to maneuver as much as achieve entry to extra advertising and marketing channels. Or you could want to maneuver to (or combine) a brand new instrument altogether. 

It could assist to map out your upcoming campaigns and determine which channels you propose to make use of.

Automation Options

Automation is on the coronary heart of each instrument on this checklist. However some provide extra superior automation options than others. 

Do it is advisable rating leads and prospects? Possibly you wish to mix SMS, e mail advertising and marketing, and Fb advertisements in the identical buyer journey. Or maybe you want the power to ship hyper-targeted emails on autopilot. 

Whatever the complexity of your campaigns, don’t neglect to think about:

• Break up A/B testing
• Automated e mail campaigns
• Occasion and web site monitoring
• Contact administration
• Visible buyer journey mapping
• Automated segmentation and personalization
• Prospect and lead scoring
• Dynamic content material
• Transactional emails
• AI-powered suggestions
• Motion and logic-based triggers
• Reporting and analytics

Chances are you’ll not want all of them, and a few instruments don’t embody them. So it’s vital to grasp what you want (and don’t want) earlier than making your determination.

Extra Options

It’s not unusual for advertising and marketing automation software program to incorporate a handful of options sometimes present in a CRM instrument, like stay chat or buyer assist capabilities. 

Earlier than making a ultimate determination, it’s important to grasp which further options it is advisable fill the hole between advertising and marketing and gross sales or customer support. 

Chances are you’ll have already got these techniques in place. So, you gained’t want these further options. However when you don’t, you may be capable to lower your expenses, problem, and time by selecting a software program that features the whole lot you’re lacking underneath one roof. 

HubSpot is a wonderful instance of this. 

It contains customer support, gross sales, and advertising and marketing automation instruments in a centralized location to streamline knowledge motion and foster automation throughout your complete enterprise. 

Abstract

HubSpot is my prime suggestion for many companies. It’s constructed for small to midsize firms desirous about automating their advertising and marketing processes to develop their companies and save time. 

Plus, it’s reasonably priced, simple to make use of, and packed stuffed with highly effective automation options. 

Nevertheless, it’s not the right answer for everybody. So, don’t neglect to make use of the standards we talked about as you type via discovering the perfect advertising and marketing automation software program for you and your group. 

Right here’s a recap of my prime picks:

1. HubSpot – Greatest for gross sales, customer support, and advertising and marketing automation
2. Fixed Contact – Greatest for partaking social media and e mail prospects
3. EngageBay – Greatest for bettering your buyer assist
4. Sendinblue – Greatest for bolstering your ecommerce efforts
5. Freshworks CRM – Greatest for small to midsize companies
6. Pardot by Salesforce – Greatest for B2B firms
7. ActiveCampaign – Greatest for e mail advertising and marketing automation
8. Acoustic – Greatest for enterprise multi-channel advertising and marketing automation
9. Act-On – Greatest for advertising and marketing companies

What are your favourite advertising and marketing automation instruments?