How Do I Get Followers on TikTok?

Query: I’m at the moment on TikTok and whereas I’ve been posting movies, I haven’t been in a position to actually develop my following but. Do you might have any recommendation on tips on how to truly acquire extra followers and likewise get extra views on my movies?

A viral tweet claimed that TikTok is now extra helpful than Google, and whereas not everybody agrees with that assertion, the social media website did surpass the search engine because the hottest web site in 2021 – a formidable feat contemplating TikTok’s fledgling age.

TikTok has clearly established itself because the place to be on the web. It has one billion month-to-month energetic customers, was the most downloaded app worldwide within the first quarter of 2022, and even beat YouTube for common watch time within the UK and US. Evidently, the video platform is one highly effective channel should you’re seeking to develop your small enterprise’s on-line footprint. Hashtags like #TikTokMadeMeBuyIt speaks to the huge affect the app has on all issues commerce.

Making a TikTok account in your small enterprise can expose your model to new clients and rake in gross sales. However with a view to thrive on the app, you’ll have to domesticate an viewers. Whereas it might really feel like a giant endeavor at first, the under ideas can completely set you up for fulfillment.

Everybody’s TikTok journey is completely different, and it’s greatest to not evaluate your development to different accounts. Gaining extra TikTok followers is a course of. Attempt to be lifelike and don’t anticipate outcomes in a single day. So long as you’re constant together with your content material, interact with the group, and take the time to plan out your movies, you must quickly see optimistic outcomes!

Work out your target market

Step one in rising your followers is to pinpoint your target market. Finally, you are creating content material for them so that you need your TikToks to resonate.

To start, you possibly can take a look at the folks at the moment following your model on social media and shopping for your merchandise. Listed here are some questions to contemplate:

  1. How previous are they?
  2. The place do they dwell?
  3. What sort of careers have they got?
  4. Are they married, or single, and have they got youngsters?
  5. What are they keen on?

Possibly alongside together with your present following, you’re additionally hoping to attraction to a brand new person base. In that case, you possibly can establish these potential clients and create an identical listing of qualities they may have as effectively. Defining your model’s most important objectives and values may provide you with a extra clear image of your target market. What issues does what you are promoting clear up and who precisely are you making an attempt to assist?

When you’ve fastidiously thought of these matters, you’ll have a greater thought of who you’re making TikToks for. This can assist you to produce movies that shall be entertaining, participating, and informative in your viewers. The aim must be not solely to realize followers, however to retain them as effectively, and to do this, your content material ought to all the time revolve round your demographic’s pursuits.

It’s additionally good to notice that whereas folks of all ages are on TikTok, the strongest demographic on the app is Gen Z. Within the U.S., 60 % of TikTok customers are between 16-24. Whereas this doesn’t imply you must tailor your content material to teenagers and younger adults, it might be useful to understand that TikTokers do lean on the youthful aspect.

Develop your area of interest

Hopefully, you have already got a ton of video concepts – which is all the time a great downside to have! Diversifying your feed with completely different sorts of content material is a technique we suggest to start with. Over time, you must begin to be taught which movies your viewers prefers as a result of they’re participating with them extra. After you have a way of which TikToks obtain probably the most engagement, we suggest enjoying to your strengths and producing movies that match into that area of interest.

Toni Rose – a life-style model that sells hair equipment – has gone viral with their hair TikToks. Their grid, uniform and aesthetically pleasing, is full of dozens of movies showcasing fashions carrying their varied hair wands, claws, and forks. The TikToks are additionally instructional as they supply followers with ideas for brand spanking new hairstyles.

Such cute approach so as to add quantity to your hair 🧚 #hairhack #hairtok #easyhairstyles #schoolhairstyles #hairtutorial #bananaclip #halfuphairstyle

♬ Rover – ™️

Most of ToniRose’s TikToks observe a simple formulation:

  • They use trending music to rapidly seize consideration
  • They showcase fashions with good hair
  • Their product is entrance and middle
  • The movies are quick and to the purpose‌‌

Many small companies and influencers have discovered success in posting a selected sort of TikTok like ASMR content material, “What I eat in a day,” movies, and “packing up orders.” We suggest working to seek out that candy spot between TikToks which can be relatable to your model but additionally fashionable amongst your group.

Earlier than TikTok was TikTok, it was an app often known as Probably the most fashionable options on was duets. Launched in 2017 with singer Bruno Mars, duets allowed customers to bounce and sing collectively by way of split-screen movies and rapidly turned a preferred development on the app. The truth is, duets are nonetheless widespread on TikTok immediately, although the format has modified a bit.


#duet with @the.bobbybass SHANTY TIME as soon as once more! Including a decrease center concord 🙂 @nthnevnss @_luke.the.voice_ @apsloan01 #shantytok #wellerman

♬ Wellerman – Sea Shanty – Nathan Evans

Preserve it enjoyable with challenges

All these enjoyable movies have remained a fixture for TikTok and are an effective way to reel in followers. The platform is continually full of new challenges that anybody can take part in. As a result of these movies are already trending, it’s a given that almost all of your viewers will need to see this content material. When you’ve participated in these traits, you possibly can tag your TikToks with the suitable hashtags, which may additionally increase the variety of instances your movies are seen by others.

Challenges don’t need to be difficult, and oftentimes, manufacturers can create them internally. For Mom’s Day, toothpaste firm Colgate inspired followers to make use of the hashtag #makemomsmile. The purpose was for customers to movie a TikTok shocking the mom figures of their life with a form gesture and seize their response within the course of. Colgate successfully crafted a problem that revolved round their model identification – as toothpaste goes hand in hand with a wholesome smile – however was additionally lifelike for customers to take part in because it didn’t require an excessive amount of effort to recreate. The hashtag was seen over 5 billion instances.


look how lovely my momma is :’) #MakeMomSmile @colgate_us #ColgatePartner

♬ Kids Folks Acoustic – BDKSonic

If challenges aren’t your factor, utilizing trending audio may be a neater approach to participate in fashionable content material on TikTok. Audio additionally provides you extra flexibility as there are not any guidelines or parameters to observe – as a substitute, you possibly can mix no matter content material you are feeling matches greatest with the precise sound.

Content material creator Crystal @lovefreshpaint runs a profitable TikTok account about all issues nails. She lately posted a video of her residence manicure with the favored “I did it myself,” audio.


Attractive beautiful women do their very own nails 💅🏻💅🏽 #nails #nailinspo #nailpolish #diynails #fypシ

♬ I did it myself – Keltie

Jodie, founding father of the ceramic dinnerware enterprise Carb Membership, always contains fashionable audios in her TikToks. Within the under video, she makes use of dialogue from the truth TV present ‘The Actual Housewives of New York.’ This explicit sound byte has been performed in TikTok movies almost 60,000 instances. Whereas a actuality present could circuitously relate to pasta bowls, Jodie manages to creatively join the sound again to her enterprise – this can be a wonderful means for her to leap on a development whereas nonetheless centering her merchandise and ability set.


It occurs 😅 #smallbusiness #smallbusinesscheck #smallbusinessowner #carbclub #ceramics #ceramicstudio #kiln #kilnloading #tiktokshortfilm #cheesecake #fyp #foryou #fy

♬ unique sound – A Bored Human

Being constant in the kind of content material you publish on TikTok might help you construct a loyal viewers, however be up for experimenting with new concepts as effectively. The extra traits you attempt, the extra your viewers can depend on you to launch well timed and related content material. Simply bear in mind, no matter you set out — even enjoyable and foolish movies — ought to nonetheless resonate together with your viewers and make sense in your model.

Plan out your content material calendar

​​You’ve nailed down precisely the kind of content material you need to make and now it’s time to share your movies. To realize extra followers, you have to be releasing TikToks often and with a view to try this, it’s greatest to plan forward. We extremely suggest creating a social media calendar in your TikToks. You’ll need to lay out a timeline for all the inventive course of and schedule deadlines for every video.

Right here’s an instance of the steps for crafting your TikToks:‌‌

  1. Brainstorm and pitch the concept
  2. Checklist out what you’ll want for the video
  3. Draft and finalize a script if vital
  4. Schedule time for filming
  5. Schedule time for modifying

Assign clear deadlines for every activity and should you’re working with a group, be certain that everybody is aware of their particular obligations.

Cross-post onto different socials

As soon as you start populating your content material calendar, contemplate crossposting your TikToks to different platforms like Instagram. Attempt to not reuse your TikTok as an Instagram reel – which will really feel repetitive in your followers. As a substitute, publish a snippet out of your TikTok onto your Instagram tales and embrace the hyperlink. This can entice customers to go to TikTok the place they’ll watch the complete video, and hopefully, observe you within the course of.

Trend band Reformation often posts clips from their TikToks onto their Instagram tales, whereas additionally plugging their TikTok account. They lately shared a number of snippets of their TikToks with the textual content, “In the event you like our Instagram.” It is a enjoyable and simple approach for the model to nudge followers to attach with them on TikTok.

The clothes model often posts snippets of their TikTok on their IG tales

Incorporate Batch work into your schedule

When filming your TikToks, contemplate batch creating. That is probably the most environment friendly solution to produce extra movies as it may streamline the method. When requested how she’s in a position to be so prolific on her account, TikToker Mary Margaret Boudreaux stated she batch shoots movies every morning.‌‌

Screenshot from TikTok comments section
TikToker Mary Marget Boudreaux responds to a fan about her content material creation course of

So what precisely is batch creation? Primarily, you’re blocking out a sure period of time at a cadence that works greatest for you – it could possibly be day by day, weekly, or month-to-month – to deal with one sure activity, like filming TikToks. As a substitute of specializing in simply oneTikTok when batch working, the aim is to shoot a number of movies directly. This could actually streamline your content material creation course of because it boosts productiveness if achieved proper.

Schedule days to go dwell

It’s also possible to pencil in common days to go dwell in your TikTok. Posting high quality movies isn’t the one solution to develop your attain on the app nowadays. By going dwell, creators can have a dialog in real-time with their group. This sort of private interplay can nurture your connections throughout the platform, in the end serving to you develop within the course of. Simply word that with a view to go dwell you will need to have 1,000 followers in your account and be no less than 16 years previous.

Lastly, make room in your calendar for reviewing any feedback or questions out of your viewers. Participating together with your group is an important a part of succeeding on social media, so attempt your greatest to carve out sure days to answer your followers.

Work out the most effective instances to publish

As you’re planning out your content material calendar, you’ll be met with one query particularly: What’s the greatest time to publish on TikTok?

Understanding when to publish will assist your movies get extra views, likes, shares, and feedback, which in flip can improve your TikTok’s possibilities of being watched by folks aside from your present followers. A current examine discovered TikToks posted throughout these instances (in Jap Customary Time) acquired the very best engagement:

Monday: 6 am, 10 am, 10 pm
Tuesday: 2 am, 4 am, 9 am
Wednesday: 7 am, 8 am, 11 pm
Thursday: 9 am, 12 pm, 7 pm
Friday: 5 am, 1 pm, 3 pm
Saturday: 11 am, 7 pm, 8 pm
Sunday: 7 am, 8 am, 4 pm

The above talked about instances are simply solutions, nevertheless. You’ll have to dive into your account’s analytics to be taught when your followers are probably the most energetic and discover out what your best-performing movies are. This knowledge mixed might help you land on optimum posting instances particular to what you are promoting. For extra data, take a look at our helpful information that goes in-depth on the subject.

Work together and interact with others

TikTok is a group, and with a view to get extra followers, you’ll additionally have to work together with different accounts. Consider it as a give-and-take relationship – you possibly can’t anticipate to develop your following with out supporting others within the course of. As you discover the platform, you’ll additionally be capable of see what’s working for different content material creators which may result in you brainstorming concepts in your account.‌‌

Ensure you’re additionally connecting with the followers you at the moment have and responding again to their feedback. In case your viewers is creating content material about your merchandise, contemplate that includes their work in your web page. It is a nice solution to leverage user-generated content material (UCG) and present others that clients take pleasure in utilizing your product.

You might not be seeing a lot interplay out of your present followers proper now, and that’s okay. Step one is so that you can interact! Whether or not it’s making a hashtag problem or simply asking them about their day – beginning a dialogue on TikTok together with your group will open the door for extra connections.

Except for nurturing bonds, conversing with others on the app can be one solution to get on TikTok’s For You Web page (FYP). The FYP is much like Instagram’s Discover web page in that every follower has a particular FYP that introduces them to a slew of latest creators. Whereas there isn’t a clear-cut solution to be featured on an FYP, the TikTok algorithm notices the frequency through which you work together with others and tends to reward that conduct.

Be Your self

There’s a lot recommendation on tips on how to develop your TikTok account, however nothing is extra essential than being your self. It might sound like a cliche, however creating content material that you just’re keen about will naturally entice followers to your account. Audiences can inform when manufacturers are being performative and inauthentic, so it’s greatest in case your TikToks are impressed by you and what you are promoting personally.

Josh Nolan runs Carpet Restore Guys, a carpet cleansing enterprise primarily based within the Bay Space. When he first ventured onto TikTok @carpetrepairguys, he had no clue his account would blow up so rapidly – immediately, Josh has 823,000 followers and over 23 million likes. Together with going viral on TikTok, his enterprise has additionally been featured on SF Gate.

The cool factor about his account is that Josh didn’t have to exit of his solution to produce participating content material. As a substitute, his TikToks embrace precise carpet repairs achieved by him and his group. Josh did a terrific job utilizing enjoyable hashtags on his TikToks, together with #oddlysatisfying as his followers discover his carpet work fairly soothing.‌‌


Slightly for lots #expertise #stickwithit #smallbusiness #oddlysatisfying #carpetrepairguys

♬ FEEL THE GROOVE – Queens Highway, Fabian Graetz

In an interview with TikTok, Josh stated the important thing to his success was being himself. “ I realized the commerce from my dad. He was all the time making jokes and issues so that is what I do know. Carpet and simply having a great time go hand in hand … it is who I’m.”

Equally, at Buffer, we lately posted a TikTok a couple of job opening with our Director of Product, Tom Redman, that resonated fairly a bit with folks on the platform and helped us develop our viewers considerably from what it was. There was no script or particular planning that went into this video. As a substitute, Tom simply spoke brazenly concerning the position and advantages of working at Buffer.


We’re hiring a Development Product Supervisor! Apply now at #buffer #techjob #productmanager #hiring #4dayworkweek #remotejob #remotework

♬ Canyons – Official Sound Studio

In order you consider what to publish on TikTok, keep near your values. You are able to do every little thing “proper,” however should you’re not making content material that aligns with your self and your model, you gained’t be capable of join with others.

As you are rising your viewers, bear in mind there are different metrics to concentrate to as effectively. The variety of likes and views you obtain in your movies are nice indicators your content material is interesting to others. You would possibly even obtain these likes, views, and shares from customers who’re exterior of your community, proving your viewers can transcend your followers’ listing.‌‌

In the event you discovered this data helpful, be certain that to observe us on Tik Tok for extra social media ideas!