The best way to Improve Your Instagram Engagement Fee in 2022


With the potential to extend your model consciousness and construct a good model being so excessive on Instagram, understanding tips on how to use it’s important.

Whereas there are numerous methods to market your self or your enterprise on Instagram, it’s inconceivable to take action with out first understanding your Instagram engagement charge.

New Data: Instagram Engagement Report [2022 Version]

Uncover under methods to extend your engagement charge and the {industry} benchmarks to measure your self towards.

Why does your Instagram engagement charge matter?

Instagram engagement charges are important as a result of they measure an viewers’s curiosity, model relevance, and social authority.

Viewers Curiosity

In case your content material appeals to your target market, your engagement charge will likely be greater.

In the event you take the time to evaluate your best-performing content material — i.e., posts with probably the most likes, shares, saves, and feedback — you’ll get a really feel for what your customers need to see.

It’s essential to notice excessive impressions could point out that your content material has been seen rather a lot, however engagement is usually outlined as concrete interactions along with your posts.


You probably have a excessive engagement charge, it’s possible your viewers sees you as a related supply of knowledge.

They could favor your content material over opponents as a result of your content material units you aside. Nonetheless, you probably have a excessive engagement charge now, will it keep the identical in three months? Is it greater than it was final 12 months?

In the event you aren’t monitoring your engagement charge and utilizing it as a benchmark for relevance, your rating can decline.

Social Authority

Whilst you’ve in all probability already recognized your goal Instagram viewers, it’s by no means dangerous so as to add new followers and followers to the checklist.

These new customers will take discover of your engagement — your followers, likes, feedback, and so on. — to resolve whether or not or to not comply with you.

They’re more likely to transfer on to your opponents in the event that they discover your model’s engagement, a.ok.a. social authority just isn’t robust.

What’s the common Instagram engagement charge?

There isn’t a one-size-fits-all definition of a «good» engagement charge. It may well fluctuate by {industry}, B2B vs. B2C, and a sequence of different components.

Nonetheless, Instagram does have greater engagement charges than different social media networks.

In line with the HubSpot Instagram Engagement Report, posts on the platform generate 23% extra engagement than Fb, although Fb has 2x extra month-to-month customers.

If you would like a numerical worth to match your rating to, Rival IQ discovered that the median engagement charge throughout all industries is 0.064%, in a 2022 report.

The best engagement ranges are reported within the sporting {industry} (0.27%) and by influencers (0.23).

Due to this, it’s secure to imagine that an engagement charge of round 1% is an efficient engagement charge.

In the event you’ve already run the numbers and located that your engagement charge is considerably decrease than common, don’t fret. There’s room for enchancment — however keep a wholesome perspective.

Assess how your engagement charge has modified over time and start devising methods to lift your rating.

Begin this course of by calculating your engagement charge, outlined within the subsequent part.

How To Calculate Your Engagement Fee On Instagram

There may be debate amongst entrepreneurs on the easiest way to calculate your Instagram engagement charge, as totally different industries outline success in several methods.

Your most popular technique relies on your objectives as a model or influencer.

Calculating Instagram Engagement Fee for Manufacturers

This components is greatest for manufacturers on Instagram as a result of it considers the quantity of people that have seen a bit of content material (impressions) quite than the whole variety of followers.


formula to calculate brand instagram engagement rate


Manufacturers sometimes convert extra leads through publicity first, quite than follower depend.


When branded commercials get seen, engagement charges go up, particularly in the event that they comply with the commercials on Instagram profiles and turn out to be followers.

Calculating the Instagram engagement Fee for Influencers

Since sponsors typically recruit influencers on Instagram primarily based on their likes and follower depend, their engagement charges incorporate these two components.

Since this metric doesn’t require any private information, it is attainable to match your engagement charges to opponents.

formula to calculate influencer instagram engagement rate

Irrespective of your engagement charge, there are all the time steps to be taken to lift your rating.

1. Keep constant branding.

Sustaining consistency along with your content material is extraordinarily essential, and there are a selection of actions you possibly can take to take action.

Firstly, your username needs to be related or the identical to your different social media usernames. For instance, in case your Twitter deal with is @greenbookworm, your Instagram deal with needs to be the identical if it’s accessible (or one thing very related).

You also needs to be sure that your content material is visually constant as effectively, and it is best to have a format that you simply use for your whole posts. Check out Nike’s Instagram, for instance. nike instagram profile

Picture Supply

Each time they put up content material that features typography, they use the identical backgrounds and font. After they put up images, they’re top quality and use the identical filter.

nike instagram text post brand consistency

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When your content material has an identical look, your profile turns into aesthetically pleasing, and customers can acknowledge your images as a constant model. If they arrive throughout your content material on one other social media website and may notice that it’s yours, they could comply with you there as effectively.

There’s information to again this up — WebDam discovered that 60% of the best-performing manufacturers on Instagram used the identical filter each time they put up.

2. Perceive your viewers.

You’ll be able to’t start creating content material with out realizing your supposed viewers. Creating Instagram personas is a useful software for growing your engagement charge.

If you already know who your followers are, creating content material that they need makes them extra more likely to have interaction with you. Take the time to observe your viewers statistics, and replace your personas accordingly.

You need to use Instagram insights to get a demographic understanding of your followers. You probably have an Instagram enterprise account, navigate to the viewers tab from the Insights menu.

instagram audience insights to increase instagram engagement scoreFrom right here, you possibly can see the highest areas your customers are in, your customers’ age ranges, and their gender. All this info gives you an understanding of your customers.
instagram insights for followers gender, age range, and top locations In the event you’re a HubSpot person, you possibly can make the most of the Social Studies information to search out these identical insights.

No matter your target market, your content material must be accessible. Using Instagram’s accessibility instruments is essential, and you need to use it so as to add picture alt textual content, subtitles, and captions to your content material.

3. Put up recurrently.

As soon as you already know your target market, put up content material they’ll take pleasure in and do it recurrently.

The variety of instances you put up relies on your advertising technique, however the common model posts 4 to 6 instances per week on social media, in accordance with a 2021 HubSpot Weblog survey.

Once more, this metric is a mean and it could not work for everybody.

Posting an excessive amount of content material can overwhelm your customers, they usually received’t hesitate to unfollow if their feed is clogged.

It’s additionally essential to know the perfect instances to put up on your followers. Instagram insights may even inform you the perfect days and hours to put up.

instagram insights for best time and day to post on instagram to increase engagement rate

Do needless to say amount doesn’t equal high quality, which brings us to the following engagement-raising technique.

4. Create higher captions.

Until you’re @world_record_egg, who posted a photograph of an egg with no caption that has generated over 12 million likes, you could focus in your captions.

Use the model voice you’ve developed to sound constant and preserve your supposed viewers in thoughts. You’ll be able to create brief captions which are severe or light-hearted.

It’s also possible to create longer captions that inform tales and take your customers on a journey. Take the Instagram account @humansofny for example. They recurrently characteristic the non-public tales of individuals world wide.

humansofny long instagram caption

Since engagement metrics issue within the size of time customers spend in your posts, contemplate alternating shorter and longer captions.

Hand-in-hand with writing higher captions is utilizing high quality hashtags — Instagram was constructed on them, in spite of everything. It’s nonetheless the algorithm’s major technique of filtering by means of content material. In the event you’re unfamiliar with hashtags, right here’s a abstract.

Captions can maintain as much as 30 hashtags per put up, however there have to be a stability.

Hashtag dumping, which is analogous to key phrase stuffing, could make the algorithm suppose you’re spamming for engagement, and you’ll be shadowbanned. The purpose is to determine what works for you and keep on with it.

Your hashtags needs to be a mixture of well-liked and particular, long-tailed key phrases. For instance, should you’re working an Instagram on your lodge, you’ll need to use widespread hashtags like #lodge and #journey.

Nonetheless, these are additionally very broad, as a seek for the #lodge tag has 31 million posts. Be extra particular and focused in the direction of your wants, and perhaps say #lodge, #journey, and #lodge + your lodge identify + the identify of the town you’re in. So, for instance, #hotellisamiami.

You’ll be able to uncover the perfect hashtags to make use of by doing key phrase analysis and categorizing people who work greatest for you and your model. You might also need to contemplate arising with a brand-specific hashtag that customers can acknowledge as yours.

5. Interact along with your followers.

After you put up, have interaction along with your followers. Whereas Instagram has the ‘Flip off feedback’ characteristic, decide to maintain them on.

Reply to feedback that your followers make. Possibly they’re asking questions or proclaiming their pleasure on your product. Paula’s Selection, a magnificence model, is a wonderful instance of this.

paula's choice replying to follower instagram comment


They recurrently host Instagram Q&A’s, the place customers ask questions they usually reply them on their Instagram tales.

They’re taking actions that they know will entice their viewers into interacting with their Instagram content material, which components into engagement charges.

Participating along with your followers additionally entails sharing their content material in your website, generally known as user-generated content material (UGC). Browsing by means of your brand-specific hashtags may also help you discover customers which are posting about you. You’ll be able to screenshot their content material to share in your story, and even put up in your feed.

Your followers will likely be excited that you simply work together with them, as engagement could signify a private relationship along with your model. Right here’s an instance of Paula’s Selection posting UGC.

paula's choice instgram user generated content post to increase instagram engagement rate

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6. Interact with related accounts.

There wouldn’t be a degree to utilizing Instagram should you’re not following and interacting with different accounts.

Utilizing the platform to interact with accounts just like yours is extraordinarily essential. In the event you’re a model, this could imply partnering with influencers in the identical {industry}.

In the event you share merchandise with them, they’ll put up content material sporting your manufacturers. In the event that they tag you, their followers will see your account, and plenty of could comply with you — all of those metrics issue into your engagement charge.

Emma Chamberlain is a well-liked YouTuber, holding nearly 10.4 million Instagram followers at solely 19 years outdated. She recurrently posts sponsored content material, and her sponsors put up her. She entices her followers to work together with these manufacturers, and vice versa.

emma chamberlain sponsored content instagram postPicture Supply

This establishes belief between manufacturers, influencers, and their followers, which paints an image of ‘excessive engagement’ to these searching Instagram, they usually’ll comply with you in return.


Along with influencers, merely partaking with manufacturers inside your {industry} is crucial as effectively. Commenting on industry-standard accounts can provide you publicity to customers in that very same remark part, they usually could click on your profile and turn out to be new followers.

7. Create blended content material.

When the app was first launched, all you could possibly do was put up images. Now, there are 5 varieties of content material posts supported on Instagram: images, movies, Instagram TV (IGTV), Instagram Reels, and Instagram Tales.

It is not sufficient to simply put up images; you could do all of it.


Zenith Media estimated that the common individual would spend 84 minutes a day watching movies in 2020. That’s a big period of time spent watching movies, so use it to your benefit.

There are 5 video choices inside Instagram: Reels, IGTV, Story movies, Instagram Stay, and video posts. You’ll have to resolve which technique is greatest for you, however a well-rounded Instagram technique will embrace all. If persons are watching content material in your web page, they’re spending extra time in your website, factoring into your impressions charge.

In the event you’re a sports activities model, put up engaging movies of acknowledged athletes utilizing your gear to apply their sport.


Instagram Tales are basically the identical as Snapchat tales. HubSpot’s Instagram engagement report discovered 22% of customers watched branded content material Tales from an organization, enterprise, or model greater than as soon as per week, and 36% favored, commented, or shared branded Shops.

You’ll be able to make the most of these numbers and use this characteristic to attract consideration to your new posts by sharing them in your Story or just posting Story unique content material.

This characteristic can be used to interact along with your viewers. Put up quizzes and questions and make them shareable for different customers. Tales can be used to get suggestions from clients, asking them to submit experiences along with your services.

Circling again to influencer sponsorships, having them go dwell in your account through Instagram Stay is a good technique. Instagram Stay’s can be saved to your account, so new customers can watch them even when they occurred three months earlier than.

8. Use calls-to-action (CTAs).

A CTA is a picture, line of textual content, hashtag, or swipe-up hyperlink that’s meant to entice your viewers to take motion — therefore the decision to motion.

The precise motion you’re asking customers to take needs to be determined primarily based in your model, service, or influencers’ wants. This will imply notifying them of a sale by together with a swipe up hyperlink in your Instagram story, asking them to tag a good friend within the remark part, or sharing hyperlinks to partner-posted content material.

Whereas hyperlinks to different websites don’t instantly impression your Instagram engagement charge, they nonetheless require customers to spend extra time in your profile, and you’ll convert them into leads on different platforms. Right here’s an instance of Nationwide Geographic promoting a brand new product on their story utilizing a swipe-up CTA.

national geographic instagram story swipe up call to action

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9. Observe your statistics.

Why would you hassle taking motion to enhance your engagement charge should you’re not taking the time to know if it’s working? Monitoring your progress is extraordinarily essential, and it needs to be one thing you deal with.

Trial and error is anticipated, and it needs to be used to tell your present and future methods. Use your most popular CRM to search out your handiest posts or items of content material, and use the technique employed in these on your subsequent content material posts.

After you’ve calculated your engagement charge for the primary time, it is best to devise a timeline wherein you’ll recalculate it once more. Possibly you’ll set a purpose of elevating your rating by .10% in a 12 months, so you could plan to re-calculate the numbers each three months.

This may additionally assist you to perceive what isn’t working — in case your numbers haven’t budged, one thing wants to vary.

All in all, Instagram engagement charge is a measure of how your viewers interacts along with your content material. Your charge is a sign of your Instagram profiles’ social authority, relevancy, and viewers curiosity.

In case your content material is nice and your followers are partaking, your engagement charge will reveal that. If you spend time working in your engagement charge, you acquire worthwhile information to tell your whole Instagram advertising technique.

It is best to see your engagement charge as a benchmark for buyer loyalty and satisfaction.

In case your customers such as you, it’ll present.

Editor’s be aware: This put up was initially printed in October 2020 and has been up to date for comprehensiveness.

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