The best way to Use Social Media for Profession Development

Social media performs an enormous function in how we exist on and offline. From the platforms we’re lively on to the kind of content material we interact with, it’s commonplace for folks to type (and break) connections based mostly on the platforms they’ve in widespread. People on Twitter are sometimes forward of the curve, at all times figuring out about traits forward of everybody else whereas LinkedIn is the skilled development platform for the serious-minded.

With the whole lot that we like and share making up items of our digital identification, it’s solely pure that our careers are additionally impacted by our on-line presence. And with distant work on the rise, it’s extra essential than ever to know how you can use social media to attach with friends and mentors.

On this article, we’ll be speaking about other ways social media can impression our skilled lives and the way you should utilize that to your benefit to develop your profession.

Many professionals really feel that except they’re employed in digital advertising, their on-line persona has little worth to their profession. Nevertheless, there are lots of the explanation why you must care, not least as a result of it’s now normal follow to look by means of potential workers’ social media.

It’s not unusual for recruiters and the businesses they work for to dive right into a candidate’s social media to search for crimson or inexperienced flags – whether or not that is moral or not remains to be debatable. Your social media profile is actually a microcosm of who you’re and the whole lot from the content material you share to who you observe can say quite a bit about you.


If you would like clearer arguments for and towards checking present and potential workers’ social media, try this HBR article. My two cents for hiring managers: Don’t verify – you would possibly add bias within the hiring course of.

One more reason to be acutely aware about your on-line presence is that it could possibly assist you construct a high quality private model. It’s not nearly ensuring you’re not being a jerk on-line, but in addition about curating your voice in order that the true you comes throughout visibly and authentically.

And final however not least, social media can assist you interact with folks you might in any other case haven’t come throughout earlier than. Tara Bennet, a practising astrologer at Medium Chat, highlighted networking on Fb teams as a technique that helped her broaden her attain and consumer base and finally develop inside her business. She shared, “Harnessing the facility of social media was key to my success. With out the usage of social media, my clientele and job alternatives would actually have been restricted, particularly given the scale of my area of interest.”

Constructing relationships on-line helped Tara to develop personally and professionally. And that’s the place the true energy of social media lies – you possibly can work together with a various vary of shoppers and potential employers that in any other case would have been unattainable to achieve.

Now that you already know the facility that social media has to impression your profession, listed below are some methods to make use of it to place your greatest skilled foot ahead.

Notice: The phrase ‘skilled’ is used very loosely right here – your voice and character is crucial factor about the way you go about utilizing social media. The over-curated tone is just not for everybody, so take these ways and apply them to your private model in a means that feels real to you.

Social media platforms are all completely different, irrespective of how a lot they attempt to imitate one another. You may get various things out of various platforms, however some are more practical for profession development than others.

Consider the obtainable platforms and resolve which is best for you

Social media adjustments on a regular basis, so it’s essential to maintain up with the evolution of the platforms and to maintain in search of methods to optimize your use of the obtainable instruments.


Generally known as the super-network for professionals, LinkedIn is a big platform (over 830 million whole customers) that many don’t make the most of. Most individuals simply see it because the place to go whenever you need to get a brand new job, however it could possibly achieve this far more in your profession.

My LinkedIn profile

You possibly can share updates about your skilled life, join with folks from all around the world, give and obtain skilled suggestions from friends and managers, and far more.

Paige Arnof-Fenn, the founding father of Experts & Moguls, highlighted LinkedIn because the platform that has helped her profession essentially the most. She gave some nice recommendation for crafting an optimized LinkedIn profile.

She says, “You get one probability to make an amazing first impression so ensure each part of your profile is full, with no clean areas or gaps.” Some essential issues to incorporate:

  1. Knowledgeable headshot
  2. A strong headline
  3. A abstract with highlights of your private model, what you do properly, and how one can profit potential shoppers or employers. Notice: Maintain this part transient and simple to skim for greatest outcomes.
  4. Key phrases. They’re an effective way to assist professionals and recruiters in your business discover your profile and strategic key phrases in your profile provide you with a bonus in networking too.


The youthful, cooler sister to LinkedIn, Polywork is a platform for professionals which can be additionally multi-hyphenates. The concept behind the platform is that careers and work have advanced, so the methods we current ourselves ought to as properly. On Polywork, you not solely share what work expertise and expertise you’ve, but in addition the belongings you do exterior of a nine-to-five.

professional social media
My Polywork profile

Customers can embody the podcasts they’ve been on, inventive initiatives they’re engaged on, and apply to or share potential alternatives for collaboration.

Because the founder, Peter Johnston, put it in this submit, “The fact is that right now we’re all greater than our job titles. Whether or not it’s music executives who additionally handle actual property portfolios, NBA gamers who additionally spend money on startups, software program builders who’re additionally photographers and memers, or actors who additionally run tequila and gin firms. The polywork pattern may be very a lot alive.”


Polywork is at the moment invite-only, however I’ve determined to share my invite hyperlink. It’s restricted to 10 folks, so make the most of it earlier than one other reader does! When you’ve got an invitation you would like to focus on ship us a tweet @buffer.


Twitter is a good platform for connecting with folks. We’ve seen tweets of individuals assembly on the platform and getting married, to folks “taking pictures their shot” at their dream firm and profitable free merchandise or getting a job (my very own brother did this).

social media networking
My Twitter profile

You could not be capable of get a job straight off tweeting at your favourite firm, however you possibly can join with the those who work there and interact with them. Twitter is extra private than LinkedIn and means that you can take part in conversations straight with the folks having them as an alternative of simply commenting on their posts.


Instagram is a wildcard with regards to job looking, particularly as a result of it could possibly do extra hurt than good to a job search. Nevertheless, it’s a nice platform to make the most of, particularly for the extra inventive class. From social media managers to photographers and videographers and even UX designers, the visually-oriented platform presents many alternatives to current your private {and professional} model in a compelling means.


Regardless of the platform being recognized for humorous and irreverent content material, I personally see TikTok as an effective way to attach along with your dream firm (or individuals who work there) in a extra casual means. The kind of content material on TikTok is supposed to be real and genuine, nearly irreverent. So it’s an effective way to point out off your skilled self with out coming off as stuffy or impersonal.

The platform even began piloting TikTok Resumes (movies of you detailing your expertise and expertise) in 2021, to assist its younger viewers with job looking.


Listed below are the the explanation why YOU ought to rent me! Don’t be shy, let’s get in contact. #tiktokresumes #tiktokpartner

♬ authentic sound – MAKENA

Ultimate Notice

When deciding which platform to make use of, it’s essential to keep in mind that you don’t should be in every single place. Paige Arnof-Fenn advises, “It doesn’t matter which platform you select simply choose one or two which can be genuine to you.”

Audit your present social media accounts

For those who’ve had your social platforms for a very long time (and also you would possibly seemingly have), you want an audit. Even should you don’t have any notably controversial opinions, a social media audit can assist you perceive the next:

  • Are your social accounts framing you in the very best skilled gentle?
  • Is there something you don’t need to show in your social media?
  • What’s one of the best ways to share your private {and professional} accomplishments?

Right here‘s a three-step routine for performing a social media audit in your private accounts.

  1. First, find and doc all of your social media profiles – this helps you perceive what’s representing you on the market. Right here’s a primary spreadsheet that particulars all my accounts and their bios which is what I take advantage of when doing an audit.
  2. Replace or full the mandatory particulars. Keep in mind to maintain a constant tone, whereas additionally speaking to the viewers of that platform. For instance, my TikTok and Instagram account bios simply say ‘content material @ buffer’ whereas my LinkedIn and Twitter go into extra element about me.
  3. Look by means of the posting historical past of every account for something you don’t need to be related to the present model of you. This might embody previous concepts you’ve grown out of, or photos that you just don’t need the world to see anymore (I’ve plenty of these).

An audit is nice as a result of it helps you consolidate your private model as represented on social media. The method of understanding what folks see after they seek for you may additionally lead you to deactivate previous accounts you not use or want.

Join and interact with folks recurrently

With regards to connecting with folks for profession development, it’s actually about high quality over amount. You need to join with folks whose content material/views/takes match what you need to obtain and who you’re making an attempt to turn into.

rule of thumb for following folks is discovering who has the profession you need to have in three to 5 to 10 years and so forth. These folks is usually a good mannequin to observe, even when your journey received’t look fairly the identical as theirs. Spending even quarter-hour per week looking can web you lots of of high quality contacts.

On-line communities are an amazing place to begin in your search. A easy Google search with phrases like ‘communities for entrepreneurs/UI designers/girls in tech’ pulls up communities like Elpha, Demand Curve, and Dribbble. These communities host and home nice sources and members that you may study quite a bit from about rising a profession in your chosen subject.

One other strategy to search is to search for the those who the leaders in your business observe. This tactic is particularly helpful on Twitter the place you possibly can see which persons are mutually linked. Consultants are inclined to run in the identical circles, so the folks they observe are often additionally extremely skilled and share nice content material.

Create content material that connects with folks in your business

You’ll additionally must go a step additional than simply connecting with people on completely different platforms — visibility is vital. To get on the feeds of the best folks in the best firms, you’ll should be lively on social media. This implies liking, sharing, commenting, and usually displaying up as a lot as attainable. And for some folks, it additionally means creating content material. It’s a step additional than most individuals go, however it should assist you turn into well-known amongst your friends and potential employers.

Content material is a broad time period for what I imply right here, which is benefiting from the obtainable options of the platforms you select to be lively on. Take into consideration the way you need to current your self on social media. Some people naturally like to share their ardour initiatives on-line and are fortunate that these initiatives occur to be visually and narratively interesting as a result of that works for platforms like TikTok and Instagram. Others could discover extra success in writing in regards to the impression that their work has had or challenges they’re dealing with on LinkedIn or Polywork.

Paige additionally shared that creating and sharing genuine and informational content material has helped develop her enterprise. She advises, “You are able to do this both by sharing an amazing article you have learn lately or should you really need to make precious connections and signify your self as a proficient thought chief in your business, by crafting your personal articles (or content material). This doesn’t require massive budgets nevertheless it does take time.”

TikTok creator Riana Singh is considered one of many individuals creating content material on social media with the goal of getting employed. She shared a video detailing her expertise and curiosity in interviewing for a TikTok Newsroom place.


Hey @TikTok @tiktok creators @TikTok Newsroom I’d like to give you the results you want! #tiktok #tiktokapplication #hireme #tiktoknyc #BbStyleFearlessly

♬ FEEL THE GROOVE – Queens Street, Fabian Graetz

On one other platform, Amanda Serra discovered about her former employer Sand Cloud by means of her Instagram Discover web page and have become a model ambassador for them. In her story about ultimately getting a job with the corporate, she mentions that she would add her personal spin on the content material she was sharing about them which piqued their curiosity and ultimately led to a job for her.

These are simply a few of the methods completely different folks use social media to their benefit when in search of a brand new job.

A sensible means you can begin crafting your private model on social media is to set targets that you just need to obtain along with your social media and apply completely different ways to see what sticks.

For those who’re in search of a brand new job, your objective is likely to be to attach with extra folks on the firms you’re making use of to and arrange espresso chats. If you wish to be extra well-known inside your business, you would possibly arrange Instagram Reside chats or write a Twitter thread each week on a subject you’re aware of.

No matter you select to do, ensure it’s true to who you’re and extra importantly, is a sustainable strategy to put your self on the market. Don’t stretch your self skinny for the sake of making content material – handle your self and your psychological well being first.

Strike a stability between displaying up and avoiding stress

It may be tempting to do all of the issues platforms say are essential for the ever-elusive algorithm, nevertheless it’s additionally essential to maintain your sanity. Profession development is a protracted course of, one which received’t cease until retirement for many individuals. The ‘hustle and grind’ mentality is just not sustainable, neither is it good for psychological well being.

To keep away from burnout, set boundaries for your self and keep away from obsessing about numbers. Development takes time – consider your private model and the social media you employ to develop it as a long-term funding.

A good way to scale back the burden of publishing and rising on social media is by pondering up and scheduling content material prematurely which you are able to do utilizing Buffer. Get began right now ➡️