The right way to Plan Your Instagram Posts [+22 Free Instagram Planning Templates]


If you’re not following a plan on social media, it is simple to overlook to put up often.

Moreover, creating picture and video-based content material meant to drive income for your enterprise can appear far out of your backside line.

Nonetheless, 90% of individuals on Instagram comply with at the least one enterprise these days. To compete with different firms in your trade, you could have a stable Instagram technique, particularly in case your meant viewers makes use of the app.

Thankfully, after getting a perfect plan on your Instagram content material, you possibly can create content material extra deliberately and finally drive extra outcomes on your group and group.

Download Now: Free Instagram for Business Kit + Templates

On this put up, we’ll cowl every thing from figuring out what sort of content material you need to put up to selecting a content material theme. Then, we’ll get into the main points of planning particular person posts.

HubSpot, AdobeSpark, and Iconosquare teamed as much as create a 30-day planning information for enterprise Instagram planning.

We have additionally thrown in 30 templates that will help you get began. Click on right here to get the planning information.

Your Instagram’s Visible Theme

As soon as you’ve got selected the kind of content material you need to put up, you may need to choose a visible theme on your posts.

Aesthetic consistency will enable you in a number of methods:

  • When an Instagram consumer finds your enterprise’ account, the photographs will seem coordinated and well-thought-out.
  • Your followers will start to sense patterns in your content material and pause after they see your put up as they scroll as a result of they acknowledge that sample.
  • If you’ve pre-selected a go-to font and colour scheme, it takes away a few of the stress of planning as a result of there are fewer selections to make for every new put up.

In case you use Adobe Spark, you possibly can obtain our free Adobe Spark Instagram templates to create a brand new put up with a template somewhat than ranging from scratch. You will additionally get entry to the previously-mentioned calendar of content material concepts.

To determine visible consistency throughout your posts, take note of the colours in your images, the filters you employ, the fonts you employ in your photographs, and, if you would like, the sample of content material sorts you are posting.

  • Colours – Hold your model colours high of thoughts when creating Instagram posts. Choose a couple of colours that complement your main model colour and make sure that probably the most distinguished colour seems in your posts.
  • Filters – When utilizing filters, accomplish that frivolously, as over-editing can dilute the standard of your images. In case you resolve to make use of filters, use the identical one or two throughout all posts.
  • Fonts – Choose one font to make use of everytime you need to overlay textual content on images or movies and use one in every of your model colours for the font. Since Instagram is a pleasant platform, goal to make use of an easy-to-read, sans-serif font and preserve it the identical throughout all posts.
  • Content material Sample – To create a visible sample on your total feed, make sure that each third put up has a particular background colour. Since Instagram has three columns within the grid view, you may find yourself with a column that reveals you thoughtfully deliberate your posts. You would possibly think about using a white background with the identical font color and style to share an trade tip for each third put up.

As soon as you’ve got selected the content material kind and visible theme you may use in your model’s Instagram account, it is time to begin planning posts.

Create a spreadsheet with the next columns (or obtain our free, pre-made spreadsheet together with planning templates for all your different social media channels, too):

  • Date of publication
  • Time of publication
  • Picture caption
  • Picture file title or a hyperlink (if it has been uploaded to the online)
  • The hyperlink that you’re going to add to your bio when the put up goes reside (or add to a Linktree-type a number of hyperlinks instrument)
  • Marketing campaign/Aim: What’s the objective for this put up? Are you attempting to amass extra followers? Drive sign-ups on your product, a free trial, a session, or one other subsequent step towards changing into a buyer? A well-articulated objective will assist you make sure that every put up exists for a objective. You will not be making a dead-end on your followers however somewhat a possibility for continued engagement together with your account, model, or product.

If you’re accomplished, it ought to seem like this:

Social media spreadsheet example

Obtain This Template

Professional Tip: Duplicate the spreadsheet tab for Instagram Tales, as nicely, to leverage Instagram’s different avenue for participating together with your followers. Tales are finest used for interactive content material like polls and quizzes, sharing images or movies from reside occasions, and extra informal, pleasant updates.

After getting your spreadsheet able to go, resolve in your frequency. We suggest ramping as much as posting round thrice per week.

1. Outline Your Content material Posting Schedule

Submit at the least as soon as per week to ascertain a dependable posting sample on your followers. You will threat dropping followers if individuals really feel that they are not persistently seeing attention-grabbing or useful content material out of your account.

To determine that constant sample, set dates and instances for posting first. For instance, in case you resolve to put up each Monday, Wednesday, and Friday, fill within the date and time column with the following month’s Mondays, Wednesdays, and Fridays.

Then, add a recurring occasion to your calendar for put up planning for the next two to 4 weeks. Set a recurring 10-minute calendar invitation at your chosen posting instances to reference your spreadsheet and rapidly put up what you’ve got deliberate in case you’re not utilizing an automatic scheduling instrument. With the planning sheet useful, you can copy and paste captions and hyperlinks and find the photographs on your posts simply.

When slotting particular posts into your spreadsheet, start in whichever column you need. For instance, you would begin by evenly splitting the rows into separate campaigns and filling within the caption or picture hyperlink for every put up later.

2. Add Visuals

If you have already got a repository of images which you can put up, you would possibly begin pasting the hyperlinks into the Picture File Title/Hyperlink column and fill within the different columns afterward.

You will additionally need to begin creating extra visible content material for future posts. For instance, think about repurposing occasion photographs that your organization has taken, soliciting images of your workers or prospects utilizing your product, or just creating visually-appealing textual content graphics like this one on a instrument like Canva or Photoshop.

Add every photograph to a centralized folder and use a standardized naming conference in order that it is simple to search out the file you are in search of. In case you’re not utilizing a post-scheduling instrument, you may probably should put up straight out of your telephone.

To simply entry images with their file names out of your telephone, you possibly can add images to a Google Images album in your pc after which use the Google Images app to obtain the content material earlier than posting straight.

3. Write Participating Captions

Lastly, resolve in your caption for every put up. The perfect caption type depends upon your viewers and the kind of content material you are sharing. For instance, aesthetics-focused content material might carry out finest with a unusual, brief, and intelligent caption. In distinction, education-focused content material could also be most definitely shared and favored if the caption consists of a few concise, simple ideas.

How to Plan Instagram Posts: Write Engaging Captions, example of a two toned orange on Instagram

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4. Select Hashtags

Be certain that to incorporate three to 5 thoughtfully deliberate hashtags in your caption or in a remark in your put up to make sure it will get in entrance of latest audiences. You will need to embrace a mixture of branded hashtags (e.g., #HubSpotAcademy or #OnlineLearning) and trending hashtags in order that extra individuals see your put up.

You possibly can analysis the hashtags you would possibly need to use by typing them into Instagram (head to the ‘Search’ tab after which faucet ‘Tags’) to see how a lot quantity they get. Prioritize the higher-volume ones.

Kinds of Content material to Submit on Instagram

No matter which type of content material you resolve to put up, it ought to all the time be content material that pulls your ideally suited viewers. Suppose past your product, service, or workplace. What does your ideally suited buyer truly care about, and what motivates them to comply with a enterprise account on Instagram?

Chew-Sized Schooling Instagram Content material

If you realize your viewers is taken with consuming bite-sized training on social media, you would possibly use Instagram to share trade ideas and tips.

Types of Content to Post on Instagram: Bite Sized Educational content

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Movies or well-organized captions will be helpful autos for offering your viewers with well-researched data for his or her profit somewhat than the advantage of your enterprise.

Showcasing Merchandise Instagram Content material

In case your services or products lends itself to being photographed, think about sharing images or movies of actual prospects utilizing it. You possibly can lighten your content material creation load by counting on user-generated content material. Have your prospects ship in images of your product in motion.

Here is an instance of how Beats by Dre makes use of Instagram to showcase prospects utilizing their merchandise:

Types of Content to Post on Instagram: Beats by Dre portable pill speaker

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Nonetheless, there is not any must make these services or products posts promotional. As an alternative, the worth on your Instagram following would come from drawing private connections with actual tales about how others have efficiently used your product.

Inspiring Imagery Instagram Content material

Nonetheless, in case your viewers is not consuming training on Instagram and your services or products is not simply photographed, you possibly can take a extra aesthetically-focused route, posting photographs and movies that folks would merely like to devour. These might not drive a major variety of conversions, however a visual-first Instagram can amass numerous followers.

Types of Content to Post on Instagram: Designboom shows a home on the outskirts of Vienna that was completed in 1971

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The important thing to the aesthetically-pleasing route is to examine in ceaselessly to make sure your posts are driving precise worth (maybe within the type of model consciousness or neighborhood amongst your followers) for your enterprise.

Experiment With Content material

In case you’re not sure of the kind of content material you need to put up or the type that may succeed on your model, decide the one you consider your viewers can be most taken with seeing. That may embrace product-agnostic training, product-centric content material, usage-focused content material, or aesthetically pleasing content material. Strive it persistently for a month.

Types of Content to Post on Instagram: Casetify Instagram page

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Then, strive one other kind for the next month and examine engagement charges. How many individuals are liking and commenting in your content material? What number of followers did you achieve every month? What different enterprise outcomes, if any, had been impacted by your Instagram posts?

Along with deciding the final matters you may put up on Instagram, you may need to experiment and decide which content material codecs you may put up. For instance, in case you take an academic method, experiment with movies versus text-focused photographs and varied lengths of captions.

Alternatively, in case your instructional content material lives in your weblog, information base, or in one other library, think about using Instagram posts to level individuals to these sources somewhat than squeezing an excessive amount of data into one Instagram.

For instance, HubSpot Academy’s Instagram usually promotes in-depth programs that HubSpot Academy produces somewhat than attempting to dive into the main points within the caption, picture, or video itself. The account retains followers inquisitive about sharing brief clips and ideas from the programs, too:

Types of Content to Post on Instagram: HubSpot Instagram post

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Moreover, we have put collectively this downloadable calendar of inventive content material concepts in case you’re unsure what kind of content material to strive first.

Instagram Planning Apps

Who has time to give you each put up at a second’s discover? It takes time to create compelling content material, and that timing will not all the time line up together with your content material calendar. Utilizing planning apps to schedule Instagram content material prematurely makes probably the most environment friendly use of time and sparks creativity. It may additionally enable you and your advertising and marketing group to change into extra knowledgeable entrepreneurs.

1. Preview

Instagram planning App: Preview app

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Preview permits customers to design, edit, and analyze their Instagram enterprise web page. With Preview, you possibly can create a calendar to schedule images, movies, albums, and tales for your enterprise’ Instagram web page. Preview allows you to plan reels and IGTVs and entry a set of modifying and analytical instruments, together with hashtag testing, engagement charges, and interactive charts. Preview additionally permits your whole social media group to plan your Instagram web page collectively with out sharing your Instagram password.

Pricing: Free Plan, free for 1 consumer; Professional Plan, $6.67/month for 1 consumer; Premium Plan, $12.50/month for a limiteless variety of customers.

2. Later

Instagram planning App: Later Instagram scheduler.

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Later’s Instagram scheduler can be utilized in your desktop or cellular gadgets. The scheduling instrument presents a calendar with drag-and-drop performance, hashtag instruments, customized scheduling insights, analytics, a inventory photograph library, and lots of extra options that will help you take advantage of your enterprise’ Instagram presence.

Pricing: Starter Plan, $15/month for 1 consumer; Development Plan, $40/month for 3 customers with a further $5/month for every further consumer; Superior Plan, $80/month for six customers with a further $5/month for every further consumer. Later presents a 14-day free trial of all of its plans.

3. Sked Social

Instagram planning App: Sked Social

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Sked Social makes it straightforward to edit your images, queue posts, create a linked touchdown web page for your enterprise’ bio, and rapidly add hashtags and mentions to your posts utilizing templates. Sked Social additionally encompasses a strong content material calendar pre-filled with holidays from world wide, so you possibly can plan content material that celebrates and commemorates the particular days that matter to your viewers.

With Sked Social’s Necessities and Skilled plans, you possibly can collaborate together with your group to handle your enterprise’ Instagram advertising and marketing, irrespective of what number of group members you’ve got.

Pricing: Fundamentals Plan, $25/month for 1 consumer; Necessities Plan, $75/month for a limiteless variety of customers; Superior Plan, $135/month for a limiteless variety of customers. Sked Social presents a 7-day free trial of all of its plans.

4. Planoly

Instagram planning App: Planoly Instagram scheduler.

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Planoly’s Instagram put up planner and Reels planner enable customers to plan, design, and schedule their enterprise’ Instagram posts and Reels.

Planoly lets customers analyze put up metrics and add to their content material with inventory images and images from Canva. Customers can even create a linked touchdown web page and reply to Instagram feedback from inside Planoly.

Planoly’s scheduling instruments embrace a content material calendar that sends customers reminder emails and push notifications when it’s time to put up content material.

Pricing: Starter Plan, $11.25/month for 1 consumer; Development Plan, $19.50/month for 3 customers; Skilled Plan, $36.50/month for six customers. Planoly presents a 7-day free trial of all of its plans.

The precise sorts of content material planners make sure that your enterprise’ Instagram posts are nicely thought out and draw customers to your product or companies. The next instruments present visible help in addition to concepts that may rework content material from uninteresting to participating:

1. HopperHQ

Instagram Content Planner: HopperHQ

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HopperHQ claims to be the primary Instagram instrument. It goes past crafting posts, giving customers the power to entry analytics that assist decide the very best time to put up.

HopperHQ’s Instagram planning instruments embrace a drag-and-drop content material calendar, automated posting options, an Instagram grid planner, and a group supervisor that lets you collaborate with your enterprise’ social media group and customise every member’s posting permissions.

Pricing: $19/month. HopperHQ presents a 14-day free trial.

2. Brandwatch

Instagram Content Planner: brandwatch

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Brandwatch is a platform dedicated to creating methods that will help you plan your subsequent Instagram marketing campaign with progressive insights. Brandwatch helps you monitor your enterprise’ model and benchmark it towards your rivals.

With Brandwatch, you possibly can monitor social media developments, convert your Instagram posts to adverts, and create workflows that repurpose belongings to assist your enterprise save money and time.

Pricing: Brandwatch presents a $108/month plan for small companies of 1 – 2 customers. Bigger groups can entry Brandwatch’s full suite of merchandise by reserving a demo.

3. Content material Scheduler in Adobe Specific

Instagram Content Planner: Content Scheduler in Adobe Express

Adobe Specific’ Content material Scheduler, beforehand often known as ContentCal, permits Instagram customers to plan and schedule content material. With options comparable to snippets, pinboards, and an internet clipper, Adobe Specific’ Content material Scheduler makes planning for Instagram campaigns extra organized.

Adobe Specific’ Content material Scheduler presents free downloadable instruments and templates, together with content material calendars, an engagement charge calculator, and a advertising and marketing plan template that enable you plan and execute your enterprise’ Instagram technique.

Pricing: Free plan with restricted options; Premium Plan, $9.99/month with a 30-day free trial.

Instruments for Making the Most of Your Instagram

To remain organized, we suggest utilizing two sorts of instruments — a post-scheduling instrument and a instrument that lets you hyperlink to a number of totally different locations out of your Instagram bio.

Through the use of a post-scheduling instrument, you can plan out as far prematurely as you need, guaranteeing you’ve got a gentle stream of content material able to be posted even when different tasks pop up in your day-to-day work. Posting persistently is necessary for follower retention and offers you extra alternatives to experiment and determine which posts get probably the most engagement.

Scheduling your posts lets you visualize which sorts of posts you’ve got popping out and swap posts if wanted. You possibly can see the weeks you’ve got deliberate sufficient content material and people throughout which there are nonetheless empty slots.

It’s also possible to use a spreadsheet like this one (obtain without cost right here):

Instagram post-scheduling calendar from Hubspot

Obtain the Calendar

Examples of post-scheduling instruments embrace HubSpot Social Instruments, Later, Buffer, and Hopper.

Increasing Bio

An Instagram bio can both entice a possible buyer, make them giggle, or make them preserve scrolling previous a web page. Sadly, writing an attention grabbing bio with an attractive call-to-action that tells guests every thing they should find out about your enterprise will be powerful due to Instagram’s limiting construction for bios.

Since Instagram solely lets you place one hyperlink in your bio on the high of your profile, we suggest investing a couple of {dollars} per thirty days in a instrument that creates one touchdown web page that hyperlinks out to a number of different pages.

Then, in particular person posts, you possibly can reference clickable hyperlinks accessible on the hyperlink in your bio, which supplies a way more user-friendly expertise than having your followers copy a URL manually into their browser, toggling between apps. MilkShake is a instrument that lets you create a mini-website with hyperlinks and movies that customers can entry via a hyperlink in your enterprise’ Instagram bio.

HubSpot Academy coursesPicture Supply

Examples of post-scheduling instruments embrace Linktree, Lnk.Bio, and Hyperlink In Profile.

Improve Your Instagram Expertise

By taking a considerate method to planning your Instagram content material, you possibly can make sure that your posts ship worth to your followers, convert these followers into leads or product customers, and broaden the attain of your model’s messaging to new audiences.

Utilizing instruments comparable to schedulers and hyperlinks to assist perform your Instagram journey can enhance your enterprise’ social media presence and lengthen its attain. It takes time to find out what resonates together with your viewers, so be affected person as you experiment and consider your technique.

Editor’s notice: This put up was initially revealed in October 2019 and has been up to date for comprehensiveness.

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